- Location
- Toronto, Ontario, Canada
- Bio
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Hello, I am Himani Patel, and I will be completing my master's degree in Digital Management from Western University - Ivey Business School in December 2023. I pride myself on being detail-oriented, design-driven, analytical, and keep a strong work ethic. I believe I have the qualities, skills and experiences, yet be a flexible learner when required.
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Data analysis UX design Digital marketing Social media marketing Marketing analytics
Skills
Achievements
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Recent projects
Fundraising Merchandise Design 2023
Ancestral Hands Midwives is looking to diversify our revenue by creating our own line of Afrocentric merchandise. We believe this project will require: Develop merchandise designs (Ex. t-shirt designs, African prints) Create digital mock-ups Create electronic marketing designs and templates Assist with research and initial steps of setting up an e-commerce site The final deliverables include: File of finalized designs and merchandise mock-ups 1 Marketing campaign including post and reel templates We are excited to work with students who support our mission and want to have fun creating unique merchandise. Whether you're a fashion student, artist or you're just interested in what we do, we want to work with you.
Data Science & Analytics
The main goal for the project is to figure out what data we need to be capturing and how to analyze it to gain new insights about how we can grow our business and improve services for our users. This may include answering questions such as What data we need to be capturing How we can capture the necessary data points How we can use and analyze captured data to gain new insights How we can build and train advanced models to further optimize and automate value in our offering How we can visually represent the data using dashboards and reports to help internal and external stakeholders (team members, partners, users, etc) understand the information and insights gathered What new and disruptive technologies and models are being used in other organizations that may be a good fit for adoption at our organization?
Digital Data Analysis
Currently, Dazia Consulting has a website, Google page, LinkedIN business page, Facebook business page, Digital Products Store, Udemy courses page, Youtube channel, Customer Relationship Management tool, and a Shopify Store. We want to improve the content, keep the marketing material updated, and drive more traffic to the sites. Ultimately, you will be working on analyzing all our business channels for traffic and trends. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Content Marketing Project
Higher education industry is undergoing rapid transformation as everyone adjusts to the sudden advancements in artificial intelligence technology and its widespread adoption. Students are using ChatGPT as a writing calculator and their writing output is exploding. While our first instinct might be to ban these technologies in education, it seems that the great change has already taken place and AI is here to stay. Therefore, our view is quite opposite from the knee-jerk reaction of rejecting these tools. We want to make sure that both educators and students learn how to teach and learn with AI, respectively. Ultimately, LLM can empower professors to teach about the latest advancements hidden in the growing body of peer-reviewed publications while also having providing activities for students to foster the development of their scientific literacy and critical thinking. The goal of this project is to create content marketing material supporting professors. This will involve several different steps for the students, including: - Developing content marketing strategies to reach the target audience. - Creating engaging and informative content for the Summations instructional platform. - Developing a social media strategy to promote the content. - Optimizing the content for search engine optimization (SEO). - Testing the content and making improvements based on feedback.