Barrington OPS - Expansion of Online Training Offering

PROJECT DESCRIPTION: We want to expand our online training offering using a tool that's new to us, BrightSpace. We have delivered our training offerings in-person and with a live instructor on Teams/Zoom, but we believe there's an opportunity to build many of our courses without a live instructor. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new offering. Initial questions to brainstorm include, but are not limited to: 1. What is our target market? How do we position the training (and our company)? 2. How do we establish our brand: Build awareness, create relevance, acquire customers, and defend any early success? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How can we organize our marketing around a "trigger" that creates urgency and makes timing for the offer perfect? We also need insights into our training material itself and how it can be enhanced to align with best practices in online learning and adult education. Our team, Barrington OPS, is a small team of six with Barrington Consulting Group that works very closely together with the goal of increasing private sector business for the company. We focus on Lean Six Sigma, continuous improvement, and personal productivity. We're a small but diverse team of highly motivated individuals. You will love working with us because we love working with students. We're constantly experimenting with our services and trying new things. We almost always have a co-op student on our team and realize the insights and value that can come from students. You will have autonomy in your work and our team will always be available for advice and guidance as you go. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES: Market research for online learning/training Best practice research for online learning / adult education Develop go-to market strategy Create marketing materials Review our course offering and provide feedback IDEAL ROLES/RESPONSIBILITIES: Market Researcher / Marketing Analyst (3) Adult education / online learning researcher (1) Designer (1) PROJECT MENTOR NAME: Robert Newcombe

Chickpeace - Digital Content Calendar

PROJECT DESCRIPTION: Chickpeace Zero Waste Refillery is looking for an individual or two to create a 12 month digital content calendar. This calendar will have ideas for social media content (stories and posts) and our monthly newsletter. The idea is to have each month of social content align with the monthly newsletter. KEY PROJECT ACTIVITIES: The calendar will outline the following: Monthly and weekly themes Static posts idea (not images) with facts, stats and other useful information that our marketing team can use. The content must be engaging and relevant Story ideas Newsletter articles. (Not writing the actual content but thematic ideas that our in-house writer can use when creating the newsletter) Special attention will need to be given for specific months where daily posts are made (Earth Month, Plastic Free July, Christmas) IDEAL ROLES/RESPONSIBILITIES: Content Strategists (1-2) FINAL PROJECT DELIVERABLES: Complete digital content calendar

Accelerate Her Future - Digital Marketing

ABOUT Accelerate Her Future™ is a career accelerator providing tailored programs for self-identifying Black, Indigenous and women of colour to launch their careers in business and tech while building networks of solidarity and action. PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students at Accelerate Her Future will be provided with an opportunity to support digital marketing need for the organization, our upcoming summit and fellowship program including creating captions, creating interview guides for blogs, editing blogs, and write content highlighting recent research focused on gender and racial equity as well as state of women in the workplace. This engagement will give interns an opportunity to work with a dynamic team within a very collaborative environment. The students will be exposed to a variety of skills and experiences to enhance their knowledge of digital marketing, communication, and content creation. We are a young startup and as a career accelerator for students and recent graduates we care deeply about mentorship. We will help our students succeed as much as we want them to help us enhance our digital footprint. We are looking for students who have creative vision, tenacity, drive, and see possibilities in all things and who thrive at developing creating digital copy and content for social and web. To accomplish this, we expect the student(s) will: Write set up blog interview guides, edit/write blog articles, and other content pieces on assigned topics Write captions and help execute social media strategy Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Attend weekly marketing and team meetings FINAL PROJECT DELIVERABLES: Interview guides created for blog profiles and blogs published Execution of social media strategy Creation of captions for future planned postings Who are we looking for? Ideally you have lived experience and ‘insider knowledge’ of the communities we serve at the core of our mission. You are inspired by our mission and like working within a collaborative environment. You value patience, respect, generosity, and good humour in your working relationships. Having an emerging understanding of intersectionality and gender and racial equity principles will be an asset.

Malahat Valuation Group - Digital Marketing Lead Generation Campaign

PROJECT DESCRIPTION Malahat Valuation Group is a boutique business valuation and commercial real estate appraisal company. We answer the age-old question "what is it worth ?" When our clients need to sell, leverage or reorganize their assets we provide them independent opinions of value to support those transactions. We provide our clients peace of mind that the values will stand up to scrutiny by lenders, the Courts and the CRA. While we are value experts we lack digital marketing prowess, we are looking for a team to help us develop a social marketing strategy and implement the tools to make it work. Part of the scope of work includes developing a lead magnet, capturing leads into a CRM system and setting up an automatic nurturing campaign to keep our firm top of mind when a value triggering even takes place. KEY PROJECT ACTIVITIES Digital marketing plan development Lead magnet development CRM system implementation Nurturing automation IDEAL ROLES/RESPONSIBILITIES Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Ability to research and develop a cohesive digital marketing strategy and plan including specific goals objectives that are tied to a realistic timeline Ability to research, analyze and select appropriate online tools to meet the digital market plan objectives Implement and integrate the selected online tools to attract, capture and nurture client leads through the system to achieve the marketing plan objectives. FINAL PROJECT DELIVERABLES Digital Marketing Plan Lead capture and nurturing system IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 3 to 5 PROJECT MENTOR NAME: Ernest Bednarz EMAIL ADDRESS: ernest@malahatvaluationgroup.com

Regenesis - Marketing Strategy + Campaign

PROJECT DESCRIPTION: We want students to help us build a marketing strategy plan and materials to grow and engage university students at the University of Toronto (St. George, Mississauga and Scarborough campuses) and York University (Keele and Glendon) campuses to support our upcoming funding referenda (election). We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging and to develop messaging (copywriting, graphic design, videography, web design) to reach our audience prior to and during the referenda. It is critical that we increase our awareness of our organization and its environmental activities. With COVID-19 having closed in-person activities at universities for almost two years, we need to find ways to generate awareness and support beyond our pre-pandemic methods (tabling, lecture announcements, posters). KEY PROJECT ACTIVITIES: The main questions we’d like students to help us answer are the following: How can we best position our marketing so students understand what Regenesis is and feel motivate to support us? What channels should we utilize for promotion, including ones we are not currently using? How could our messaging be updated to better explain our value proposition? IDEAL ROLES + RESPONSIBILITIES: Marketing Strategist Campaign Coordinator Copywriter Graphic Designer Social Media Coordinator FINAL DELIVERABLES: Possible materials that could be produced by the team: • Campaign strategy plan • Campaign copywriting (script, campaign emails, etc.) • Campaign video • Design of campaign materials (graphic design, banners, etc.) • Campaign social media posts

Virtual Escape Rooms – Brand Awareness

Our team creates and runs virtual escape rooms for organizations of all types. People are looking for dynamic ways to connect with peers virtually, and we know companies are looking for ways to meet that need, and that's where we fit in. We've worked with huge corporations start-ups, and the non-profit sector to provide these experiences. We are in a competitive marketplace, particularly following COVID-19, as many companies pivoted their delivery models to be virtual. We are looking to establish brand awareness and a strategy for promotion of our virtual experiences. We would like to be the number one provider of virtual team/community building experiences in Canada.

Marketing/Social Media Internships

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Interns will work either collaboratively or independently (both can be accommodated) under the oversight of a business development professional. Interns will have the opportunity to hone their skills, learn new skills, and conduct varied tasks depending on their skill sets and interests. Given the dearth of project options available, marketing and social media projects will be assigned depending on the skill sets and interests of the interns. These can include drafting social media posts for instagram/twitter/linkedin/facebook, writing blog posts, putting together a newsletter or content for it, adapting our social media or other marketing strategy based on research, testing and analyzing social media and marketing strategies, conducting marketing outreach, testing PR strategies, updating marketing materials, and more. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Social Media post drafting, content creation Marketing and social media strategy development Marketing material updates IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Following through on tasks Having good professional communication skills (or willingness to learn) Being detail-oriented and organized FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: These will vary depending on the skill sets and interests of interns. Options include social media, marketing, market research, adapting communication strategies, and more. The final deliverable will be a completed project such as a month of social media posts drafted or a report completed. WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5

Digital Marketing Strategy and Assets (LevelUP)

Our startup needs some help strategizing and prescheduling our social media posts for this summer! We are looking for a student that can help amplify what makes us unique and create social media and other digital marketing content for us. Skills required include: Copywriting Marketing communications strategy Ability to use various online software tools such as MailChimp, Coschedule, Databox (we will provide access to our accounts) We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!

Digital Marketing Assets - Social Media & Blog Posts (LevelUP - Part 2)

This project is designed to be a continuation of a prior summer project though new students are welcome to apply. Our startup needs help creating and prescheduling our social media & blog posts for this fall! Building upon our strategy to spread brand awareness through high-quality content, this project work will include creating unique content for our website (and web app) and social media posts based on these assets. Skills required include: Copywriting Proficiency using graphic design tools such as Canva Light research to add to our content Proficiency using online collaboration tools such as Confluence, Trello, Google Suite, etc. (we will provide access). We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Digital Marketing Strategy and Assets (LevelUP Part 3)

This project is designed to be a continuation of a prior project though new students are welcome to apply. We are a startup working to fine tune our digital marketing messaging and content creation process. Specifically, this project involves defining our Digital Marketing "Funnel", researching and writing Blog/email copy for prospective clients, and refining and defining our internal processes to create content to support this strategy. That is, given the lessons learned during prior phases of this project, this project is focused on systematizing our digital marketing process. Skills required include: Copywriting Marketing communications strategy Ability to use various online software tools such as MarketMuse, MailChimp, MissingLettr, Databox, Canva (we will provide access to our accounts) We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.

Customer Journey Mapping (LevelUp Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply. We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy. Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2 , we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in). This will involve several different steps for the student, including: Conducting background research on customer journey mapping, our products, and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths. Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Content Writing with AI +SEO 2024 4

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool. . The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.