Social Media Strategy Development for InteriOmasters

InteriOmasters, a leading name in wallcoverings, seeks to enhance its social media presence across Instagram, Pinterest, Tiktok and LinkedIn. The project aims to develop a comprehensive 30 to 45-day content calendar tailored to each platform, ensuring consistent and engaging content that resonates with the target audience. Additionally, the project involves identifying and reaching out to relevant micro-influencers within Canada to amplify brand visibility and engagement. By leveraging classroom knowledge in digital marketing and social media strategy, learners will gain practical experience in creating cohesive content plans and influencer outreach strategies. The project will focus on aligning social media efforts with InteriOmasters brand identity and marketing goals, ultimately driving increased brand awareness and customer engagement.

Content Creation for InterioMasters

The main goal for the project is to create content for InterioMasters that is aligned with the company's vision, mission, and sector. This will involve understanding the company's values and products, and creating engaging content for marketing purposes.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Researching and implementing content recommendations for organic SEO success.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. InterioMasters is the Vancouver's leading wallcoverings company, Based in beautiful British Columbia, Canada family-run InterioMasters’ legendary range of innovative and trendsetting products aspires to create an unforgettable experience – that really connects. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.