Community Outreach: Summer Rec Program

Our unlicensed dayhome support network is looking to implement a summer meetup program for our members. We would like to collaborate with students to implement a summer recreation program within parks in the Edmonton area. Students will have access to key contacts in our organization for feedback on the program planning. This program will be similar to the "Green Shack" program in Edmonton but will be tailored toward our membership base to help create an opportunity for our members to network with other child care providers and engage with our organization. Students should be prepared to: Research and apply information on recreation programs for children and caregivers. Develop a recreation program series for children ages 1-12 and their caregivers. Plan activities, with the assistance of our staff, which are inclusive of varying cognitive and physical abilities. Work together with our staff to implement the recreation program over a period of time.

Embolden Marketing Phase 18

Marketing support for Embolden PDC. Positions available: 1 18.  Final Analysis and Evaluation of all past work  December 11-25 What worked? What didn't? Review, what could we have changed or done different? Did we reach targets? Create a comprehensive review of everything Final Updated Recommendation Report based on comparison of summer results with fall results. Look at future prospects for 2022 and final hand off. Phase 18, The candidate will create a report that analyzes all final updates and recommendations based on the comparison of summer results and fall results. A look at future prospects for 2022. Additionally, details like what worked? What didn’t?  Review, what could we have changed or done different? Did we reach target? This will ultimately require a comprehensive review of everything completed. Along with a final hand off.

Embolden Marketing Phase 17

Marketing support for Embolden PDC. Positions available: 1 17. Christmas Lead Up - Social Media Content Development and Implementation  December 4-11 Phase 17, social media content will need to be created by the candidate directly related to the Christmas season. Additionally, content created Will need to be implemented by posting to our social media platforms.

Embolden Marketing Phase 16

Marketing support for Embolden PDC. Positions available: 1 16. Electronic marketing Content and Analysis  November 27-Dec 4 Phase 16, The candidate will perform continued electronic marketing content and  analysis.

Embolden Marketing Phase 15

Marketing support for Embolden PDC. Positions available: 1 15. Implementing changes to increase SEO  November 13-27 Off-site (Natural outbound links, natural internal links, no follow link, paid link, affiliate & value creation) Phase 15, focusing on off-site SEO the candidate will look specifically into natural outbound links, natural internal links, no follow links, paid links, affiliate things, and value creation. Then, implementing necessary changes to increase SEO.

Embolden Marketing Phase 14

Marketing support for Embolden PDC. Positions available: 1 14.  Implementing changes to increase SEO  October 30- November 13 On-site (portfolio of keywords, mapping, optimizing the pages) Low Bounce Rate from landing page, load times, & content Phase 14, focusing on on-site SEO the candidate will look specifically into the portfolio of keywords, mapping, and optimizing pages. Then, implementing necessary changes to increase SEO.

Embolden Marketing Phase 13

Marketing support for Embolden PDC. Positions available: 1 13.  SEO Analysis from previous research  October 16-30 Phase 13, the candidate will perform search engine optimization analysis using new and previous research.

Embolden Marketing Phase 12

Marketing support for Embolden PDC. Positions available: 1 12. Develop future fall strategy for paid advertisements based on previous research and analysis  October 2-16 Phase 12, The candidate will analyze the past months paid advertisements and research. Then, develop future strategies for new paid advertisements. Additionally, may create new ads to be run.

Embolden Marketing Phase 11

Marketing support for Embolden PDC. Positions available: 1 11. Develop future fall strategy for social media content  September 18-Oct 2 Content creation (calendar) Analyzing trends and figuring out ways to use them Monitoring (likes, shares, engagement) Phase 11, the candidate will analyzing the last months social media analytics. A new strategy for social media contact will be developed utilizing contact creation calendar. Analyzing trends that may have appeared in finding ways to use them. Further, continued monitoring social media engagement.

Embolden Marketing Phase 10

Marketing support for Embolden PDC. Positions available: 1 10. Evaluate Summer Progression & Targets with Recommendations  September 4-18 New Customers analysis (Where did they come from? What platforms saw the most success? What can be done differently?) Fall Planning (New targets and goals) Phase 10, a full evaluation of all of the past progress will be completed. With a focus on the new clients acquired. Specifically, where did they come from? What can be done differently? What platforms are the most success? Additionally, discussions between the candidate and the owner to develop a fall plan with new targets and goals.

Embolden Marketing Phase 9

Marketing support for Embolden PDC. Positions available: 1 . Digital Marketing Analysis (Part 2)  August 21-September 4 Email Marketing Phase 9, the candidate will conduct part two of the digital marketing analysis that will focus on Emboldens email marketing. Both past and current efforts.

Embolden Marketing Phase 8

Marketing support for Embolden PDC. Positions available: 1 Digital Marketing Analysis (Part 1)  August 7-21 Website Analysis Keywords Phase 8, the candidate will conduct a digital marketing analysis that will focus on emboldens website. Further a keywords analysis for the website.

Embolden Marketing Phase 7

Marketing support for Embolden PDC. Positions available: 1 7. Paid Ad Management  July 24-August 7 Google Ads Socials - FB, Insta, etc Phase 7, the candidate will analyze past paid ad management. Additionally, the candidate will research Google ads and certification. Further, research into paid socials ads will be conducted. Discussion into whether the company is interested in creating and utilizing these platforms will take place. Possible creation of an ad will be completed.

Embolden Marketing Phase 6

Marketing support for Embolden PDC. Positions available: 1 6. Social Media Management  July 10-24 Content Calendar Creation Social Media Posting Engagement Monitoring Phase 6, The candidate will create social media content utilizing a contact calendar. Pending approval, they will begin posting to social media. Along with, Engaging with customers on social media platforms to improve engagement. They will also be monitoring social media posts using social media platform analytics.

Embolden Marketing Phase 5

Marketing support for Embolden PDC. Positions available: 1 5. Social Media Management  June 26-July 10 Auditing Research (hashtag analysis) Phase 5, the candidate will complete a comprehensive audit of all social media platforms. Necessary discussions between the candidate and the owner will take place about the social media strategy currently in place and what future goals they may have. In addition, research into relevant hashtags pertaining to the company.

Embolden Marketing Phase 4

Marketing support for Embolden PDC. Positions available: 1 4. Marketing Research Continued  June12-26 Analysis & Results Phase 4, the survey will likely require additional time or  reach, which will be attempted during this time. The candidate will analyze the data and create a briefing based on the results which will be shared with the business owner.

Embolden Marketing Phase 3

Marketing support for Embolden PDC. Positions available: 1 3. Marketing Research  May 29-June 12 Utilize Survey Phase 3, the candidate well create a survey using Google forms. The survey will be used to gather more information from the target market.

Embolden Marketing Phase 2

Marketing support for Embolden PDC. Positions available: 1 2.  Information Gathering  May 15-29 Target Market Phase 2, the candidate will identify and gather information about the company’s specific industry and conduct a detailed analysis of the target market. This will be done by utilizing secondary research.

Embolden Marketing Phase 1

Marketing support for Embolden PDC. Positions available: 1 1.  Needs Assessment & Discovery  May 1-15 Phase 1, the candidate will take an in-depth look at Embolden and assess the specific marketing needs.