Digital Content Creation - Phase 3

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty is looking for multiple content creation and social media wizards to help coordinate content for our growing social media platforms! This team will lead the social and digital strategy for our brand. Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and graphic skills would be the ideal candidate for this project. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Customer Research Project

We are looking to have students conduct customer research, create customer persona, segment and also create a customer journey for our natural skincare brand. Conduct customer research Customer Segmentation Create the customer journey Writing the user research plan

Skincare Brand Seeking Lead Generation Support

We are a natural skincare start up and have just launched our first line of products. We are seeking support to generate customer leads within Canada and the US. You are the first step in the sales process. Your role will be to: Develop lead/demand generation strategies using both traditional and modern marketing platforms and avenues like LinkedIn, public library and google research Identify potential customers based on these strategies Effectively communicates and presents leads to leadership team Identify B2B sales opportunities and lead. B2B organizations can be spas, boutiques, hotels and curated retail stores.

Stage 2: Digital Content Creation/Social Media Management

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty is looking for multiple content creation and social media wizards to help coordinate content for our growing social media handles! This team will lead the social and digital strategy for Areli Beauty's social media handles. Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic skills would be the ideal candidate for this project.

Digital Content Creation/Social Media Management

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty is looking for multiple content creation and social media wizards to help coordinate content for our growing social media handles! This team will lead the social and digital strategy for Areli Beauty's social media handles. Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic skills would be the ideal candidate for this project.

Implement Website Operation And SEO Strategy

Number of individual students required: 2 Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Being the top-ranked result for the selected keyword(s) Enhance our website traffic and site interaction. We have created a cool website and require the student to manage the operation. Our team is looking for website management and SEO wizards who can help us drive more traffic and improve our SEO positioning. Website managers are IT specialists who help organizations by managing their website . If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent IT and website operation skill would be the ideal candidate for this project.

Strategic Project Plan

This project seeks to develop a strategic plan that will provide a roadmap and guidance to the organization in getting our flagship Beauty Supply store (Areli Beauty Space), we will sell natural skincare and beauty products. We will also generate revenue through shelf space rentals to women owned business. The store will have a creative space for product photography and networking events. The project plan will have business capabilities to ensure future competitiveness and success in our industry.

Financial Business Plan And Expansion

We are looking to launch a Beauty Supply store, we will sell natural skincare and beauty products. We will also generate revenue through shelf space rentals to women owned businesses. The store will have a creative space for product photography and networking events. We would like to involve students in this exciting time as we work to develop a financial business plan. We can provide access to internal documentation and other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. Students will also go over our current financial status. The Financial Business Plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis Future recommendations Financial Risk Analysis

Marketing/Sales Strategy Project Implementation

Number of individual students required- 2 Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. The project is to implement our natural skincare marketing campaigns, we have a marketing strategy document ready to be deployed. You will be responsible to implement key aspects of the strategy during the project. You will work directly with the Founder and Product Launch Coordinator. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent marketing, writing and brand strategy skills would be the ideal candidate for this project.