Dwellcome - Strategic Marketing & Design

PROJECT DESCRIPTION: ABOUT COMPANY Dwellcome is an early-stage hyperlocal onboarding marketplace startup, where amenities are recommended to new residents, short-term renters, and tourists when they relocate or visit a new community. I work with local channel partners including Realtors, Landlords, Airbnb Hosts, and BIA’s who can create white-labeled digital curated guides based on community recommendations to match their client's, or guests' lifestyle needs. I also want to help stores bring foot traffic back into their brick & mortar locations following the pandemic. Store owners will have the ability to manage their digital presence and if their store is recommended in a digital curated guide they will have the opportunity to offer targeted incentives in order to convert new residents into potential future customers. What's unique about our SaaS is this is not another nearby app for a new resident to download, this is a "pay-it-forward experience" we want to provide new residents to feel surprised, welcomed, help them discover the amazing things in their new community, and have the opportunity to meet their neighbors without having to do anything on their part. PROJECT SCOPE I am currently finishing up a Beta development milestone, and ready to start having users (future customers) test the product in closed beta for the application. I am also currently working/finishing up the marketing website via Webflow which I hope to have finished by Dec. 2021. Due to our unique concept, it has been a challenge marketing the product via social media because of my lack of experience in social media marketing, and because I am targeting so many different channel partners. I would like the opportunity to work with a team of students who can design a marketing strategy for Dwellcome that focuses on: Social Media - seamless brand marketing ( Currently I post everything, without a clear brand guideline) - targeted potential sales ( as I am targeting both channel partners, and stores separately maybe I need to differentiate my postings) - community awareness and participation ( I want people to celebrate their community, share pictures of their fave places in their neighbourhood or city/town). - tips & best practices ( for those new to a community or even new to the country might now know about regular tips ie: Recycling programs, home maintenance tips, and perhaps this can be shared). In-Person Marketing * [dependent if I am able to fill this position for the December Cohort) - January 12th, 2022, Dwellcome will be exhibiting & sponsoring at an in-person conference for Realtors in the Toronto (GTA) - Realtors are currently our primarily validated customer base - We have a booth that is limited to a table, chair, so I need to conceptualize a unique marketing strategy for what can be used to draw people to my table KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of a social media guideline, design/template Strategic marketing plan best practices for social media marketing Marketing strategy for Conferences and Events Tracking of Analytics due to the success of social media marketing campaigns IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Lead Project Manager (Digital Social Media) Lead Project Manager (In-Person Marketing)* [dependent if I am able to fill this position for the December Cohort) (3) Digital Design Roles IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first-come, first-serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5 Tom Pischel hello@dwellcome.ca

Web App Development (MERN Stack) - Dwellcome

Hi there, my name is Tom and I am the founder of Dwellcome, I am a team of one who has bootstrapped this project from day one. My background is in Digital Design, but for the past 7 years, I've been immersed in Property management and being a landlord for some of my family's rental properties. During this time I noticed that a lot of our tenants were having issues adapting to the community when they were new to the area, but also in some cases the country. I wanted to build something for them to accommodate a quick stay and personalized experience. Dwellcome is an onboarding web application that connects local stores to new residents/newcomers when they move into their new neighborhood through curated neighborhood guides created by welcoming locals. Each neighbourhood is assigned a geofence, if their new street address falls within one of those fences we populate all available data for that area for the creator of the neighbourhood guide to pick and choose from. We are working with a lot of data, aggregated data (.CSV) for custom results, and we pull Google Places API data to populate our search results because we are set up for both Canada and the USA. The application is about to launch its Beta MVP which was outsourced, but there are still some outstanding features that I am looking to implement. Features include: 1. AI Machine Learning, the amenities recommended to one family might eventually be useful to the next family that moves into the same neighbourhood of the same size. With machine learning, I'd like the application to learn about common persona traits, that if another family of the same stature moves in it could auto-suggest things based on previous recommendations. 2 a. Store sign up, profile management, and incentives, since the pandemic and the struggles a lot of our local stores have faced I pivoted my concept to help them as well and I wanted to make my platform a marketplace. That will allow stores to claim their listing if it already exists in our database, the ability to manage their profile ie: photo, hours, about etc., but also to allow them to offer "Welcome Incentives" to my new resident users as a way to incentivize them to come to their store offer them something in hopes for them to become a future consumer. 2 b. Gamification, we want to reward locals who create neighbourhood guides for newcomers for every amenity recommended ie: store, restaurant, the store owner will receive a notification that they were recommended and they have the option to offer something to the new resident. If they do, and the resident goes to their store to claim it. The local who referred that connection will be rewarded with points which in turn will be able to go towards something larger. 3. Minor UI/Design fixes If you have any further questions, please don't hesitate to reach out to me. Thank you.