This experience offers learners in Computing Studies and Information Systems the opportunity to apply their classroom knowledge to real-world projects. Participants will gain hands-on experience in defining, designing, developing, and implementing computer systems projects, either individually or in small teams. Learners will enhance their skills in project management, technical documentation, and effective communication, preparing them to tackle industry-relevant challenges. By engaging with industry professionals, learners will apply their knowledge to projects that can be completed within 80 hours, ensuring focused and impactful contributions.

The Marketing Practicum capstone course will have you working with a client on a specific project over the course of the semester. The course scenario: you and your group will be working with a client on a real-life project on behalf of a marketing agency, and the instructor will oversee your work as a senior manager. You will be expected to work in a professional manner with all parties as you would in a similar role in the real world. Assignments are detailed in this document, there will be some instruction throughout the semester but the focus will be on implementing everything you have learned in your Marketing program to date. The SOSTAC marketing framework will be used along with project management tools, it’s expected you will use them. As a good marketer & employee, you should be resourceful but also know your limits and tap into your senior manager for anything you are unsure of. Additional resources will be provided throughout the semester. See the Weekly Course Info in Blackboard for week-to-week details and assignment due dates. Week(due) Assignments & Submissions Weight 2 Team Charter Completion 6 Assignment #1: Market and Data Analytics Research 40% 13 Assignment #2: Application of Knowledge to Enhance Client Business 40% 14 Assignment #3: Deep Reflection and Future Recommendations 20% Not all groups will be moving through this process at the same pace and multiple assignments may be worked on concurrently. Scheduled presentations will mostly take place with your clients with the group recording and submitting it to the senior manager as part of the assignment package. Scheduling in general is a critical part of this course as you need to complete the project in the prescribed timeframe and manage your relationships with client/partner. We will touch on this in the course, but it’s up to the group to drive this. Schedules need to get creative to fit everything in ie: work, rest, schoolwork, social time etc. An important consideration around marking in this course is the amount of effort and resourcefulness students and groups demonstrate along with implementing constructive feedback provided by clients and instructors.

Student consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage two groups during the semester. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

Assignment 1: Real Website Consumer Behavior Analysis Using Google Analytics Objective: Students will apply their knowledge of digital analytics by selecting a real website—either a personal project, a business they are associated with, or a non-profit organization they have permission to work with. They will configure Google Analytics 4, analyze consumer behavior, and derive strategic insights to improve the website's performance. Description: Students will choose a real website and take responsibility for setting up and optimizing Google Analytics 4. Over a specified period, they will collect and analyze data, focusing on user behavior, traffic sources, conversion rates, and other relevant metrics. The goal is to understand how visitors interact with the website and propose actionable strategies for enhancement based on data-driven insights. Tasks: 1.      Website and Tool Setup: ·      Select a real website for the analysis. ·      Ensure proper implementation of Google Analytics 4, including setting up tracking codes across the website. ·      Verify that the analytics are capturing data accurately. 2.      Data Collection and Initial Analysis: ·      Monitor the website’s traffic to gather data on key metrics such as visitor demographics, behavior patterns, source of traffic, and engagement metrics. ·      Identify the most and least performing pages/content. 3.      Insight Development and Reporting: ·      Analyze the data collected to identify trends, patterns, and areas for improvement. ·      Develop insights on how to enhance user engagement, increase conversions, and optimize traffic sources. 4.      Strategic Recommendations: ·      Based on the analysis, propose actionable strategies to improve the website. These could include changes to the website design, content strategy adjustments, SEO enhancements, and tailored marketing campaigns. 5.      Report Preparation: ·      Prepare a comprehensive report detailing the setup process, analysis, insights, and recommendations. ·      Include visual representations of data and analytics findings (graphs, heat maps, etc.). Deliverables: Report: A detailed document including methodology, analysis, insights, and strategic recommendations. The report should be professional and suitable for presentation to a website owner or a management team. Presentation: A concise presentation summarizing key findings and recommendations. Assignment 2: Implementation and Evaluation of Digital Marketing Strategies Objective: Students will apply the strategic recommendations developed in Assignment 1 to the same real website, implement them over a designated period, and evaluate the outcomes using digital analytics tools. Description: This assignment focuses on the practical application of digital marketing strategies derived from insights in Assignment 1. Students will execute these strategies on the selected website, monitor the implementation using Google Analytics 4, and evaluate the effectiveness of their interventions based on updated data. Tasks: 1.      Strategy Implementation: ·      Implement the strategies proposed in Assignment 1, which could include SEO optimizations, content updates, layout changes, or new marketing campaigns. ·      Document the implementation process, noting any modifications or challenges encountered. 2.      Monitoring and Data Collection: ·      Continuously monitor the website’s performance using Google Analytics 4, focusing on the metrics identified as key indicators in the previous assignment. ·      Collect data relevant to the implemented strategies to assess their impact. 3.      Evaluation of Results: ·      Analyze the new data collected to determine the effectiveness of the implemented strategies. ·      Compare pre- and post-implementation data to identify measurable improvements or declines in performance. 4.      Reflective Analysis and Reporting: ·      Reflect on the implementation process, evaluating the success of the strategies and the usability of the analytics setup. ·      Identify any unforeseen consequences or areas where results did not meet expectations. 5.      Strategic Adjustment and Final Recommendations: ·      Based on the evaluation, suggest necessary adjustments to the strategies. ·      Provide final recommendations for the website based on the comprehensive analysis of both assignments. 6.      Final Report and Presentation: ·      Prepare a final detailed report summarizing the implementation process, findings, analysis, and adjusted recommendations. ·      Create a presentation to effectively communicate the project's comprehensive journey, from initial analysis to final recommendations, highlighting key data points and strategic insights. Deliverables: Final Comprehensive Report: Includes details from both assignments, documenting the entire process from initial analysis through strategy implementation to final evaluation. Presentation: A professional presentation designed to articulate the project findings, challenges, results, and strategic recommendations effectively to an audience.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your 3 best customer segment opportunities; creating 3 unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your 3 best customer segment opportunities; creating 3 unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Marketing 3340: Promotional Strategy is an advanced course that equips learners with a comprehensive understanding of promotional techniques and strategies within the field of marketing. Throughout the course, students develop a range of skills and capabilities essential for creating effective promotional campaigns. Here is a series outlining what learners are capable of in Marketing 3340: Understanding Consumer Behavior: Learners can analyze and interpret consumer behavior, identifying key factors that influence purchasing decisions. They can create consumer profiles to target specific demographics effectively. Market Segmentation and Targeting: Students are proficient in identifying market segments and formulating targeted promotional strategies for each segment. They can assess the potential of different market segments and prioritize them based on strategic goals. Integrated Marketing Communication (IMC): Learners can develop integrated marketing communication plans that align with overall marketing objectives. They understand the synergy between various communication channels such as advertising, public relations, and digital marketing. Creative Content Development: Students are capable of generating creative and compelling content for promotional campaigns. They can apply principles of storytelling and visual communication to enhance the impact of promotional materials. Social Media Marketing: Learners can leverage various social media platforms for promotional purposes. They understand the nuances of social media algorithms and can develop strategies for increasing brand visibility and engagement. Data Analysis for Decision-Making: Students are adept at using data analytics tools to measure the effectiveness of promotional campaigns. They can interpret key performance indicators (KPIs) and make data-driven decisions to optimize future strategies. Brand Management: Learners can develop and implement strategies for brand building and brand positioning. They understand the importance of maintaining brand consistency across different promotional channels. Public Relations and Crisis Management: Students are capable of crafting and implementing public relations campaigns to enhance the brand's image. They can develop crisis management plans to mitigate negative publicity and protect the brand's reputation. Global Marketing Awareness: Learners have a global perspective on promotional strategies and can adapt campaigns for different cultural contexts. They understand the challenges and opportunities associated with marketing on a global scale. Ethical Considerations: Students are aware of ethical considerations in marketing and can develop promotional strategies that align with ethical standards. They understand the potential impact of promotional activities on society and can make responsible decisions. In conclusion, Marketing 3340 prepares learners with a diverse set of skills ranging from consumer behavior analysis to ethical marketing practices. Graduates from this course are well-equipped to design, implement, and assess effective promotional strategies in today's dynamic marketing landscape.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

Student teams will analyze and prepare a marketing analysis report and digital marketing strategy based on the organization's provided data. Insofar the organization provides relevant data (read below for details), the students will be tasked with analyzing the provided data, generating insights, and providing marketing recommendations based on their findings in the following categories: Consumer Analysis Website Analysis Organic Search Analysis Social Media Analysis Email Analysis Paid Media Analysis Earned Media Analysis Competitor Analysis Ideal organizations are: Seeking a better understanding of their consumer and marketing data Looking for data-driven marketing recommendations, ideas, and inspiration Comfortable with students analyzing company data (submitted data may be anonymized or scrubbed with identifiable information) The organization must be willing to share marketing and consumer data with students for analysis, or access to platforms where analytics and/or performance data is available. The following data is desired (the instructor can work with the organization to clarify the appropriate amount and type of data): Customer data, search/SEO data, social media performance data, email performance data, paid digital ad performance data, and any other marketing data you wish to be analyzed. If needed, the data can be scrubbed and anonymized by the organization, but providing students with "real"' data ensures they will be providing a more relevant analysis and strategy.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Student teams will analyze and prepare a marketing analysis report and digital marketing strategy based on the organization's provided data. Insofar the organization provides relevant data (read below for details), the students will be tasked with analyzing the provided data, generating insights, and providing marketing recommendations based on their findings in the following categories: Consumer Analysis Organic Search Analysis Social Media Analysis Email Analysis Paid Media Analysis Earned Media Analysis Competitor Analysis Ideal organizations are: Seeking a better understanding of their consumer and marketing data Looking for data-driven marketing recommendations, ideas, and inspiration Comfortable with students analyzing company data (submitted data may be anonymized or scrubbed with identifiable information) The organization must be willing to share marketing and consumer data with students for analysis. The following data is desired (the instructor can work with the organization to clarify the appropriate amount and type of data): Customer data, search/SEO data, social media performance data, email performance data, paid digital ad performance data, and any other marketing data you wish to be analyzed. If needed, the data can be scrubbed and anonymized by the organization, but providing students with "real"' data ensures they will be providing a more relevant analysis and strategy.

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

Looking to elevate your organization, and bring it to the next level? Bring on students from Douglas College to be your student intern, in a project-based experience. Students will work on one or more projects of your choosing over the period, connecting with you as needed with virtual communication tools, in person or a mixture of both. Students will be from the following academic areas and looking for related work: accounting, marketing, finance, financial services, hospitality management, supply chain management, project management, business management, sales, general business.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

If you are looking for help with your manufacturing system or processes, our students are ready to assist.

What students learn from this course, global supply chain management, is import & export process, strategic procurement, international logistics & distribution, and inventory management. Students could bring more comprehensive views and knowledge points related to your supply chain by researching your industry's value chain and benchmarking against the best practices. Such research project will also likely to yield process improvement suggestions.