Amplifying CityZeen's Social Impact through Social Media

CityZeen aims to enhance its social impact by leveraging social media to increase awareness and engagement with its platform. The goal of this project is to create a comprehensive social media strategy that highlights CityZeen's mission and services, thereby attracting a larger audience and fostering community involvement. The project will involve analyzing current social media trends, identifying key target demographics, and crafting engaging content that resonates with users. By the end of the project, the team will have developed a detailed plan that CityZeen can implement to boost its online presence and social impact. Key tasks include: - Conducting a social media audit of CityZeen's current platforms. - Researching and identifying target demographics and their social media habits. - Creating a content calendar with posts, stories, and campaigns. - Developing metrics to measure the success of the social media strategy.

B2B2C Product Launch to New Market Research

As a Protech and Fintech company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We are launching a new way win sustainability . It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.