Virtual Internship: Business Administration (Information Systems)
Our organization, Okanagan Specialty Fruits Inc. (OSF) is a vertically integrated agricultural biotechnology company. We are offering a virtual internship opportunity for 1 business student. Disclaimer: Any successful applicant must be prepared to satisfy the following requirements: Statement of Work (SOW) - Intern will need to sign a document outlining the Statement of Work (length of internship, key responsibilities, etc.). As Confidential Business Information (CBI) will be shared, a comprehensive non-disclosure agreement (NDA) will also be included in this agreement, and any other individuals they will need to collaborate with (e.g., professor) may also be required to sign an NDA as well. Background Check - Opportunity will be dependent on the successful completion of a basic criminal record check with no concerns identified. References - Intern will provide a list of at least 2 professional and/or academic character references that OSF may contact. The primary focus for the student will be: Working with our Product & Special Projects Manager to enhance our Information Systems, especially our Customer Relationship Management (CRM) platform. This project, and other related projects, will touch on numerous ares of our business, helping build valuable experience for the qualified intern. Strategy - Develop an implementation plan for improvements to various operating procedures for our CRM and other information systems, including ideation sessions with our Special Projects Manager and other team members. Proactive strategies to further enhance our systems and approaches will be strongly encouraged. Sales - Analyze our existing sales accounts, contacts and leads, including generation of comprehensive reports, developing our Lead Scoring system and applying it to a wide range of industry segments, etc. Marketing - Review the marketing tools at our company's disposal through our software platforms and develop proposals for effective outreach to distinct industry segments. Human Resources - Utilize HR platforms to develop company-specific templates and standard operating procedures (SOPs) to assist our HR Manager on projects just as time sheet coordination, HR document creation and management, etc. Our goal at the end of this experience is: To have a more robust, efficient set of information system management platforms, templates, SOPs and a higher quality of data to work with. Other duties the student may complete could include : (indicate other duties as exemplified below) Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: Phone, video conferencing, email, etc. Student's primary contact : Joel Brooks, Product & Special Projects Manager Secondary contact: Marcy Keehn, HR Manager
Virtual Internship: Business Administration (Information Systems)
Our organization, Okanagan Specialty Fruits Inc. (OSF) is a vertically integrated agricultural biotechnology company. We are offering a virtual internship opportunity for 1 business student. Disclaimer: Any successful applicant must be prepared to satisfy the following requirements: Statement of Work (SOW) - Intern will need to sign a document outlining the Statement of Work (length of internship, key responsibilities, etc.). As Confidential Business Information (CBI) will be shared, a comprehensive non-disclosure agreement (NDA) will also be included in this agreement, and any other individuals they will need to collaborate with (e.g., professor) may also be required to sign an NDA as well. Background Check - Opportunity will be dependent on the successful completion of a basic criminal record check with no concerns identified. References - Intern will provide a list of at least 2 professional and/or academic character references that OSF may contact. The primary focus for the student will be: Working with our Product & Special Projects Manager to enhance our Information Systems, especially our Customer Relationship Management (CRM) platform. This project, and other related projects, will touch on numerous ares of our business, helping build valuable experience for the qualified intern. Strategy - Develop an implementation plan for improvements to various operating procedures for our CRM and other information systems, including ideation sessions with our Special Projects Manager and other team members. Proactive strategies to further enhance our systems and approaches will be strongly encouraged. Sales - Analyze our existing sales accounts, contacts and leads, including generation of comprehensive reports, developing our Lead Scoring system and applying it to a wide range of industry segments, etc. Marketing - Review the marketing tools at our company's disposal through our software platforms and develop proposals for effective outreach to distinct industry segments. Human Resources - Utilize HR platforms to develop company-specific templates and standard operating procedures (SOPs) to assist our HR Manager on projects just as time sheet coordination, HR document creation and management, etc. Our goal at the end of this experience is: To have a more robust, efficient set of information system management platforms, templates, SOPs and a higher quality of data to work with. Other duties the student may complete could include : (indicate other duties as exemplified below) Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: Phone, video conferencing, email, etc. Student's primary contact : Joel Brooks, Product & Special Projects Manager Secondary contact: Marcy Keehn, HR Manager
Market Research Analysis - New B2B/B2C Product
Since first proving that developing nonbrowning apples was possible, OSF has conducted a wide range of consumer and market research initiatives. From 2007 to present, OSF has carried out: Industry surveys Online consumer questionnaires Focus groups Taste test comparisons The goals of these research initiatives were to analyze everything from market interest in nonbrowning apples, to sensory data on product taste/texture/etc., to soliciting feedback on packaging and messaging. The goal of this project is for students to analyze all research conducted to date, along with other pertinent materials (e.g., product packaging, infographics, sales collateral) and provide key conclusions and recommendations about what the research, when analyzed cumulatively can tell OSF about ideal market segments, packaging approaches, marketing strategy, etc.
Launch/Marketing Plan - New B2B/B2C Products
Since first proving that developing nonbrowning apples was possible, OSF has conducted a wide range of consumer and market research initiatives. From 2007 to present, OSF has carried out: Industry surveys Online consumer questionnaires Focus groups Taste test comparisons The goals of these research initiatives were to analysis everything from market interest in nonbrowning apples, to sensory data on product taste/texture/etc., to soliciting feedback on packaging and messaging. The goal of this project is for students to analyze all research conducted to date, along with other pertinent materials (e.g., product packaging, infographics, sales collateral) and provide key conclusions and recommendations about what the research, when analyzed cumulatively can tell OSF about ideal market segments, packaging approaches, marketing strategy, etc.
Market Research Analysis - New B2B/B2C Product
Since first proving that developing nonbrowning apples was possible, OSF has conducted a wide range of consumer and market research initiatives. From 2007 to present, OSF has carried out: Industry surveys Online consumer questionnaires Focus groups Taste test comparisons The goals of these research initiatives were to analysis everything from market interest in nonbrowning apples, to sensory data on product taste/texture/etc., to soliciting feedback on packaging and messaging. The goal of this project is for students to analyze all research conducted to date, along with other pertinent materials (e.g., product packaging, infographics, sales collateral) and provide key conclusions and recommendations about what the research, when analyzed cumulatively can tell OSF about ideal market segments, packaging approaches, marketing strategy, etc.
Interactive Product Landing Page
As a quickly growing company with new products on the market, we need an interactive webpage to act as a landing page for our products, informing and enticing consumers. We are a category disruptor that strives to be innovative and transparent and our consumers expect the same from our online presence! A successful product landing page would offer the following: · Integration into current Wordpress based website · Remain true to brand guidelines · Content displays each product currently available, while allowing for easy addition of new products · Drives customers to purchase · Be easily maintained and updated by company staff
Dataset Analysis for Sales Growth
Our company wants to better understand sales and product trends within our industry in order to inform our future product offerings. Using a comprehensive, multiyear raw dataset in Excel format, we hope to learn more about what options best suit the current market and consumer preferences. We would ask that participating student groups parse data provided to identify key market trends and opportunities. These may include developing sales projections and recommendations on what and how products should be marketed such as suggested pricing, packaging form and size, and more. We would ask a group of students to assist in producing a report that identifies data trends and makes actionable recommendations that may be applied to our go to market plan and product line opportunities.