Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

SEO - Marketing - Research 23-24

The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas. Final deliverables should include A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix. A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.

Website / Product User Testing EduTutor 23-24

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

PHASE 3-Email Marketing Campaign

Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Business Development Internship

Opportunity : Are you an organized, communicative university student with an interest in law and business development? Nazarian Law Firm is seeking a proactive individual to strengthen our connections with key referral sources across our legal practice areas. This project is an exceptional opportunity to work at the intersection of law, business, and networking, facilitating partnerships with accounting firms for our business law division and counselling service providers for family law. Your efforts will enhance our visibility and service delivery, providing a meaningful impact on our firm and the clients we serve. Primary Objective: The primary aim of this project is to establish and reinforce relationships between Nazarian Law and potential referral sources, expanding our network and fostering collaborations that benefit our practice areas. As a Business Development Associate, you'll identify opportunities for meetings, speaking engagements, and networking events that align with our firm's strategic goals, ultimately enhancing our presence and reputation in the legal community.

Market Readiness Analysis for SSP Cloud POS System

SSP Systems Ltd is on the brink of launching its innovative cloud POS system tailored for restaurants and restaurant chains. The product suite includes SSP Manager for back-office operations, SSP Waiter for floor terminals, SSP Kitchen for kitchen display orders, and ScanSplitPay for end-user mobile ordering and payments. The goal of this project is to conduct a comprehensive market readiness analysis to ensure a successful market entry in 4-6 months. Students will apply their classroom knowledge to evaluate market trends, identify potential competitors, and assess customer needs. This project will provide valuable insights that will help SSP Systems Ltd fine-tune its marketing strategies and product offerings.

Sales Strategic Plan and Market Entry Strategy

Nature’s Zeal is a Social Enterprise, Ontario’s Wellness Centre improving Women’s sleep and wellbeing, and also supporting corporations developing their employee engagements through creating a mindful and healthy lifestyle. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, higher productivity, overall immunity and well-being - both mental and physical.   Nature's Zeal aims to expand its market presence and increase revenue. The project involves developing a comprehensive Sales Strategic Plan that identifies new revenue opportunities and practical steps for implementation. Additionally, the project will include creating a market entry strategy tailored to specific market segments identified through research. The goal is to provide actionable insights and strategies that align with Nature's Zeal Inc.'s mission and values, ensuring sustainable growth and market penetration. The project will require a thorough analysis of current market trends, competitive landscape, and consumer behavior to formulate effective strategies. Key tasks include: - Conducting market research to identify potential segments and revenue opportunities. - Analyzing competitors and industry trends. - Developing a step-by-step sales strategy. - Creating a tailored market entry plan for identified segments.