Social Media Strategy and Digital Marketing Campaign for Biggry

Biggry, a company specializing in innovative consumer products, seeks to enhance its digital presence and engagement through a comprehensive social media strategy and digital marketing campaign. The goal of this project is to develop a cohesive plan that leverages various social media platforms to increase brand awareness, drive website traffic, and boost customer engagement. The project will involve analyzing current social media performance, identifying target audiences, and creating engaging content tailored to these audiences. Additionally, the team will design a digital marketing campaign that includes SEO optimization, email marketing, and paid advertising strategies. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing principles, social media analytics, and content creation. Key tasks include: - Conducting a SWOT analysis of Biggry's current social media presence. - Identifying and segmenting target audiences. - Developing a content calendar with engaging posts. - Creating a digital advertising strategy. - Establishing KPIs and metrics for campaign success.

Biggry Brand Awareness Campaign

Biggry, a company specializing in Financial Technology, aims to enhance its brand awareness among young adults aged 18-30. Despite having high-quality products, Biggry's market penetration in this demographic is limited. The goal of this project is to create a comprehensive brand awareness campaign that leverages social media, influencer partnerships, and targeted online advertisements. The campaign should be designed to increase brand recognition, drive website traffic, and ultimately boost sales. Students will apply their knowledge of marketing principles, digital advertising, and consumer behavior to develop a strategic plan that aligns with Biggry's brand values and objectives. Key components of the project include: - Analyzing current market trends and consumer behavior. - Identifying key social media platforms and influencers. - Developing a content calendar and advertising strategy. - Creating engaging and shareable content.

Social Awareness Campaign for Emochat

The main goal for the project is to create and implement a social awareness campaign for Emochat, focusing on the importance of mental health, positive communication, and building meaningful connections through the app. The campaign should aim to educate and engage users on the benefits of using Emochat as a secure platform for connecting with loved ones, friends, and colleagues, while also promoting mental well-being and healthy communication habits. This will involve several different steps for the learners, including: - Researching and understanding the target audience of Emochat, including their demographics, interests, and communication preferences. - Developing a comprehensive social media and content strategy to promote the social awareness campaign. - Creating engaging and informative content, such as blog posts, infographics, videos, and user testimonials, to be shared across various online platforms. - Collaborating with mental health professionals and influencers to create impactful and relatable messaging for the campaign. - Implementing and monitoring the campaign's performance, including tracking user engagement, feedback, and sentiment towards the social awareness initiative.