User Experience (UX) Research for an upcoming new product!

The team will empathize with the user and uncover why a problem exists for parents. This is a User Experience (UX) research project to identify ideal personas to target and create a recommendation to prioritize “jobs to be done” for the user. How this project will impact the company We are launching the product later this year and will use the recommendations from this project to: Persona segmentation will inform Go-To-Market plans “Jobs to Be Done” list will guide the direction of the product roadmap. Qualitative research interviews will help build empathy and understanding with the target user Quantitative analysis helps understand what the “real” population cares about and will help to direct product market fit.  About this new product that we're launching Those Kids AI is an AI Assistant for busy parents with busy kids. It was built to help parents create time and space for what’s most important - ourselves, our children, and our families. The time required to schedule, coordinate, and manage a child’s schedule can be a full-time job. And when a parent drops the ball, they feel so guilty. We are building a product to help parents. The product does the heavy lifting of reading, scanning, and scheduling things on behalf of the parent. 

UI/UX Product Design for Initial Onboarding Flow (Website, Mobile, SMS)

Those Kids.AI is an AI Assistant for busy parents with busy kids. It was built to help parents create time and space for what’s most important - ourselves, our children and our families. The load of scheduling, coordinating and managing children’s schedule is a full-time job. With AI Assistants, we don’t need to miss moments because of last minute changes or updates to when and where. Our AI Assistant does the heavy lifting of reading, scanning and scheduling as things update so you don't have to. Those Kids is looking to design the onboarding flow for new users. This will involve several different steps for the students, including: Understanding of our target consumer and their challenges Website Prototypes for Mobile and Web: Onboarding flow

Website Design and Brand Identity (Website, Email, Social Media)

Those Kids.AI is an AI Assistant for busy parents with busy kids. It was built to help parents create time and space for what’s most important - ourselves, our children and our families. The load of scheduling, coordinating and managing children’s schedule is a full-time job. With AI Assistants, we don’t need to miss moments because of last minute changes or updates to when and where. Our AI Assistant does the heavy lifting of reading, scanning and scheduling as things update so you don't have to. Those Kids is looking to create unified design language for the website and unified brand identity across website, email and social media. This will involve several different steps for the students, including: Understanding of our target consumer and their challenges Research into the competitors to see what they are doing Website Prototypes: Landing page (mobile and desktop), CTA to waitlist, and Onboarding flow Brand guide: Logo, taglines, and color schemes Social Media Home Pages - Facebook, Instagram, Linkedin