Drew University

Madison, New Jersey, United States

This experience is designed for learners from diverse academic backgrounds, including business, marketing, anthropology, psychology, and sociology. Participants will leverage their understanding of consumer behavior to tackle real-world projects, applying insights from both social sciences and marketing. The course aims to equip learners with the skills to analyze consumer trends, develop targeted marketing strategies, and understand the psychological and cultural factors influencing consumer decisions. By collaborating on industry projects, learners will bridge theoretical knowledge with practical application, preparing them for dynamic roles in marketing and consumer research.