Thought-leadership awareness campaign
Awarely Embodied Leadership is a passionate advocate for promoting trauma-informed leadership and empowering women to bridge the gender gap while aligning their work and well-being as they rise. We want to increase awareness about the importance of trauma-informed leadership and build access to resources and information for leaders and organizations. We would like to work with students to identify potential thought leadership engagements and partners for our awareness campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our mission and goals. Understanding the basics of trauma-informed leadership and the gender gap in leadership. Identifying associations that could benefit from Awarely's resources (podcast, blog, and resource videos) Identifying potential podcast guests and partners, coordinating guest recordings and optimizing podcast delivery Identifying summits, conferences, and other speaking engagement opportunities that could benefit from Awarely's thought-leadership Identifying potential partner publications for writing engagement opportunities Bonus steps in the process would also include: Assisting in developing marketing collateral for the above Assisting with reachouts for potential opportunities as identified above
Digital Marketing Campaigns & Automation
Awarely Embodied Leadership is looking for support with digital marketing and automation for launching two new online products. Develop digital marketing campaigns for new product releases (Awarely's signature Foundations of Embodied Leadership online course and Awarely's virtual embodied leadership coaching program) Develop digital marketing assets in support of digital marketing campaigns for product releases (for LinkedIn, Instagram, Enewsletter, website etc.) Set up digital marketing funnel and related automation for customer journey with both product releases (in Kajabi, Awarely's learning management system and coaching platform). This would include setting up related email triggers, funnels and templates.