Social Media and Digital Marketing for Jixx Financial

Jixx Financial aims to enhance its social media presence to attract more early-stage companies and technology startups seeking financial, operational, and growth acceleration services. The current social media strategy lacks engaging and targeted content, which has resulted in lower-than-expected customer engagement and acquisition. The goal of this project is to design, create, and post promotional content on Instagram, Twitter, and Facebook that resonates with the target market. By leveraging classroom knowledge in digital marketing and social media strategies, students will help Jixx Financial increase its online visibility and attract potential clients. The project will involve researching the target audience, developing a content calendar, creating visually appealing and informative posts, and analyzing the performance of the content.

Social Media and Digital Marketing

Jixx Financial provides financial, operational and growth acceleration services to early stage companies and technology startups. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design, create and post promotional content for the company. The social media platform used include Instagram, Twitter and Facebook. Our target market includes early stage companies and technology startups looking to obtain better accounting and financial services. This will involve several different steps, including: Familiarizing themselves with our company’s services, social media campaign goals and target market. Planning types of campaign content to create. Reviewing marketing content in the form of posts, emails, brochures, etc. Identifying metrics to monitor engagement. Creating a social media content calendar that outlines scheduled posts to be posted. Deploying content according to our social media calendar to increase website traffic. Recommending topics for our blog posts. Drafting blog posts relevant to our company. Bonus steps in the process would also include: Recommending social media management tools to schedule our content. Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Accounting Processes and Digital Marketing

Jixx Financial provides financial, operational and growth acceleration services to early stage companies and technology startups. We would like to collaborate with students to document our overall financial and accounting processes for clients. Steps include watching a pre-recorded video going over the close procedures and transcribing the video into process documentation, using illustrations and providing relevant links. Creating an overview of all training process documentation and also gaining the opportunity to apply this knowledge on client reconciliations. The student will also work to develop content promoting our company. Our target market is early-stage companies and technology startups looking to obtain better accounting and financial services. This will involve several different steps for the students, including: Familiarizing themselves with our company’s services, accounting processes, and goals Observing close procedures via video recording and transcribing the video into process documentation to provide training materials Performing administrative tasks such as maintaining information files, filing, processing paperwork and other tasks as requested. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Deploying content according to our social media calendar. Bonus steps in the process would also include: Completing close procedures based on the training materials for a client

Social Media and Digital Marketing

Jixx Financial provides financial, operational and growth acceleration services to early stage companies and technology startups. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign, and post content promoting our company. Our target market are early stage companies and technology startups looking to obtain better accounting and financial services. This will involve several different steps for the students, including: Familiarizing themselves with our company’s services, social media campaign goals and target market. Planning types of campaign content to create for each channel. Reviewing marketing content in the form of posts, emails, brochures, etc. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Deploying content according to our social media calendar to increase website traffic. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Bonus steps in the process would also include: Recommending social media management tools to schedule our content. Recommending search engine optimization (SEO) strategies so our materials are easily accessible.