African Financial Insights Dataset Development

This project aims to develop comprehensive financial datasets using survey data provided by Kasi Insights Inc. The primary goal is to capture critical insights into African economies, consumer behaviors, and financial trends. By analyzing this data, learners will address the needs of global financial stakeholders, such as investment banks and data platforms, who require accurate and timely information for informed decision-making. The project will focus on synthesizing survey data into actionable datasets that can support investment strategies and economic planning in Africa. Learners will apply their classroom knowledge of data analysis, economics, and financial modeling to create datasets that reflect current market conditions and consumer trends. The project will involve tasks such as data cleaning, statistical analysis, and visualization to ensure the datasets are robust and insightful.

Predictive Credit Scoring Model Development for Emerging Markets

The objective of this project is to author a research paper that explores the integration of survey-based consumer insights into credit scoring models to better predict purchase behavior in emerging markets where traditional credit data is limited. Using Kasi Insight's proprietary survey data, the paper will examine the relationship between self-reported financial attitudes, spending intentions, and observed credit behavior. The study aims to propose a novel framework for incorporating non-traditional data sources into credit risk models to improve predictive accuracy, enhance financial inclusion, and illustrate practical applications through African market case studies.

Integrating Consumer Insights into Credit Scoring Models

This project aims to develop a financial model that integrates consumer survey data into traditional credit scoring systems, specifically targeting emerging markets where conventional credit data is often sparse. The problem addressed is the limited predictive power of traditional credit scoring methods in these regions. By leveraging Kasi Insights' proprietary survey data, the project seeks to enhance the accuracy of credit risk assessments. The goal is to create a model that combines self-reported financial attitudes and spending intentions with observed credit behavior, thereby improving predictive accuracy and promoting financial inclusion. This project will provide learners with the opportunity to apply their knowledge of financial modeling and data analysis to a real-world problem, demonstrating the practical applications and economic impact of using alternative data sources in credit scoring.

Academic Market Expansion for Kasi Insight

The Academic Outreach Project aims to establish Kasi Insight as a trusted provider of real-time African data for academic institutions in the US and Canada. This includes promoting our platform to universities, building partnerships with key stakeholders, and driving subscriptions from students, faculty, and libraries.

Market Entry Strategy for Data and Indices on Africa

The main goal for the project is to craft a market entry strategy for Kasi Insights Inc. to identify potential buyers in North America of data and indices on Africa. The plan should include a value proposition and high potential companies and markets. This will involve several different steps for the learners, including: - Conducting market research to identify potential buyers in North America interested in data and indices on Africa. - Analyzing the value proposition of Kasi Insights Inc. and how it aligns with the needs of potential buyers. - Identifying high potential companies and markets in North America that would benefit from the data and indices on Africa. - Developing a comprehensive market entry strategy that outlines the approach to engage potential buyers and establish partnerships.

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 2 marketing students. The primary focus for the student will be:  Branding  - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications  - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research  - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations  - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy  - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Strategic Social Media Marketing  - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. Student's primary contact : Yannick Lefang, info@kasiinsights.com Secondary contact:  (Name, job title)

KASI Strategy

Create a strategic plan is a key component of planning for growth. Setting up a realistic vision for the future of the business and maximise your business' potential for growth. The students will help the management team refine the vision, mission and value proposition of the company The students will help with a road map to fundraising (pitch deck)

Economic Intelligence Internship

The candidate should have a keen interest in the African economies, stay up-to-date on current economic affairs in order to have meaningful discussions, and write thoughtful commentary for our users/potential clients. Some specific tasks include: • Performing economic and statistical analysis using KASI data and other sources • Providing monthly commentary for our economic data releases (CCI from 7 countries) • Work on whitepapers and thought leadership content • Reach out to news outlets (print, TV) to push our content and request for interviews. This is a part-time opportunity and a remote working environment. The candidate should be able to start as soon as possible.

Plan de marketing et de communication numérique

Au cours de l'automne 2019, KASI lancera un portail de données en ligne où les consommateurs pourront acquérir les données recueillies dans les principales économies africaines en utilisant un modèle par abonnement. Les données seront ventilées par secteur d'activité, notamment la santé, les finances, la vente au détail (FMCG/CPG), le mobile et la technologie, entre autres, et par pays. Par exemple, un spécialiste du marketing d'une banque du Kenya peut être intéressé par l'achat de nos données de recherche en finance pour l'aider à comprendre le profil démographique des consommateurs, les besoins bancaires et l'utilisation des services financiers au Kenya. Pour soutenir notre lancement, nous aimerions que les étudiants produisent un plan de marketing et de communication numérique efficace . Cela aidera Kasi Insight à développer la notoriété de sa marque et de ses produits, et à augmenter le nombre d'adeptes sur nos plateformes de médias sociaux. Notre marché cible (clientèle) : Les responsables du marketing au sein i. des sociétés de BGC, ii. des détaillants (supermarchés, pharmacies, magasins de vêtements, d'électronique, etc.), iii. Fournisseurs de services mobiles, iv. Multinationales et v. Banques ; petites et moyennes entreprises (PME) ; entreprises en démarrage et entrepreneurs. Les pays africains que nous couvrons actuellement : Nigéria, Kenya, Ghana, Côte d'Ivoire, Tanzanie, Afrique du Sud, Cameroun. Les objectifs visés : Nous avons récemment créé un compte Facebook et prévoyons atteindre au moins 2 000 adeptes/amis d'ici la fin de l'année; Augmentation de 20 % de notre liste de contacts LinkedIn et de notre liste de followers Twitter; Faire connaître la marque et le produit auprès de notre clientèle cible. Pour votre référence, vous pouvez visiter notre site Web ainsi que nos médias sociaux existants en cliquant sur les liens suivants : Website LinkedIn Twitter

Plan de marketing et de communication numérique

Au cours de l'automne 2019, KASI lancera un portail de données en ligne où les consommateurs pourront acquérir les données recueillies dans les principales économies africaines en utilisant un modèle par abonnement. Les données seront ventilées par secteur d'activité, notamment la santé, les finances, la vente au détail (FMCG/CPG), le mobile et la technologie, entre autres, et par pays. Par exemple, un spécialiste du marketing d'une banque du Kenya peut être intéressé par l'achat de nos données de recherche en finance pour l'aider à comprendre le profil démographique des consommateurs, les besoins bancaires et l'utilisation des services financiers au Kenya. Pour soutenir notre lancement, nous aimerions que les étudiants produisent un plan de marketing et de communication numérique efficace . Cela aidera Kasi Insight à développer la notoriété de sa marque et de ses produits, et à augmenter le nombre d'adeptes sur nos plateformes de médias sociaux. Notre marché cible (clientèle) : Les responsables du marketing au sein i. des sociétés de BGC, ii. des détaillants (supermarchés, pharmacies, magasins de vêtements, d'électronique, etc.), iii. Fournisseurs de services mobiles, iv. Multinationales et v. Banques ; petites et moyennes entreprises (PME) ; entreprises en démarrage et entrepreneurs. Les pays africains que nous couvrons actuellement : Nigéria, Kenya, Ghana, Côte d'Ivoire, Tanzanie, Afrique du Sud, Cameroun. Les objectifs visés : Nous avons récemment créé un compte Facebook et prévoyons atteindre au moins 2 000 adeptes/amis d'ici la fin de l'année; Augmentation de 20 % de notre liste de contacts LinkedIn et de notre liste de followers Twitter; Faire connaître la marque et le produit auprès de notre clientèle cible. Pour votre référence, vous pouvez visiter notre site Web ainsi que nos médias sociaux existants en cliquant sur les liens suivants : Website LinkedIn Twitter

Digital Marketing And Communication Plan

During the fall of 2019, KASI will be launching an online data portal where consumers will be able to purchase data collected from key African economies using a subscription model. The data will be broken down by business sectors, including, Health, Finance, Retail (FMCG/CPG), Mobile, and Technology, amongst others; and by countries. For example, a marketer for a Kenyan bank may be interested in purchasing our Finance research data to help them understand consumers’ demographic profile, banking needs, and usage of financial services in Kenya. To support our launch, we'd like the students to produce an effective digital marketing and communication plan. This will help Kasi Insight develop brand and product awareness, and increase the number of followers on our social media platforms. Our target audience (clientele) : Marketing Execs within i. FMCG companies, ii. Retailers (Supermarkets, Drugstores, Clothing, Electronics, etc), iii. Mobile service providers, iv. Multinationals, and v. Banks; Small-to-Medium Businesses (SMEs); start-ups, and entrepreneurs. The African countries we currently cover : Nigeria, Kenya, Ghana, Ivory Coast, Tanzania, South Africa, Cameroon. Our target goals: We recently opened a Facebook account and are planning to attain at least 2,000 followers/friends by year-end 20% increase in our LinkedIn connection list and Twitter followers list Create brand and product awareness amongst our target clientele For your reference, you can visit our website as well as our existing social media accounts as follows: Website LinkedIn Twitter

Data analytics

We're looking to have students evaluate existing applications to recommend improvements or designing and prototyping a new application.  Data Analytics- Developing reports, data integration plans, ETL processes, predictive analytics, text mining, time series forecasting, visual analytics, and classification.

Building a consumer database

We are looking to have students conduct Data analytics on our company.  This could include Developing reports, data integration plans, or ETL processes, meaning, Extract, Transform and Load which is the process in database usage and especially in data warehousing that: Extracts data from homogeneous or heterogeneous data sources. Transforms the data for storing it in proper format or structure for querying and analysis purpose. Our company could greatly benefit from an analytics dive like this one. 

Data analytics

We're looking to have students evaluate existing applications to recommend improvements or designing and prototyping a new application.  Data Analytics- Developing reports, data integration plans, ETL processes, predictive analytics, text mining, time series forecasting, visual analytics, and classification.

Lending Support

According to McKinsey, Africa has the third largest population of unbanked adults (326 millions) representation 80% of the adult’s population. According to banking executives in Africa, assessing consumer credit risk is one the main challenge facing banks and slowing the access to credit. One of the reason for slow credit is the lack of data to assess lending behavior and the ability to repay. KASI has pioneered a survey based index that captures lending activities/behavior outside of the banking system and compute quantitative metrics (similar to a score). The students will be tasked to develop a recommendation engine for lending decision (personal or business) using internal data collected by KASI and external data available and relevant. The output will help credit officers with lending decisions in Africa.