B2B Partnership Strategy Development

CityZeen, a company focused on enhancing middle class with Commercial Real Estate, seeks to expand its business-to-business (B2B) partnerships to increase its market reach and enhance service offerings. The project aims to develop a comprehensive strategy for identifying and securing potential B2B partners. Learners will analyze CityZeen's current market position, identify potential industries and companies for partnerships, and propose strategies for engagement. The project will involve researching industry trends, competitor analysis, and understanding the needs of potential partners. The goal is to create a targeted approach that aligns with CityZeen's business objectives and enhances its value proposition in the urban experience sector.

Social Media Growth Strategy

CityZeen aims to enhance its brand presence and engage a broader audience on social media platforms, specifically Instagram and LinkedIn. The company seeks to attract its ideal customer profile and increase user engagement to achieve a milestone of 10,000 initial members. The project involves analyzing current social media strategies, identifying areas for improvement, and developing a comprehensive growth marketing plan. Learners will apply their knowledge of digital marketing, social media analytics, and content creation to devise innovative strategies that align with CityZeen's brand values and target audience. The project will focus on creating engaging content, optimizing posting schedules, and leveraging platform-specific features to boost interaction and follower growth.

Ideal Customer Profile Validation and Marketing Strategy

CityZeen.co, a cutting-edge FinTech startup revolutionizing sustainable real estate investments, is looking for top-performing students on Riipen.com to tackle a high-impact marketing challenge. This project will focus on identifying and validating the Ideal Customer Profile (ICP) to optimize our marketing efforts and ensure a data-driven approach to reaching our target audience effectively. Project Goals: Define the Ideal Customer Profile (ICP): Analyze existing customer data, market trends, and industry insights to create a comprehensive ICP tailored to our product offerings. Test and Validate: Design and execute strategies to test the ICP hypothesis through targeted outreach, surveys, or experiments, ensuring alignment with CityZeen.co's value proposition. Provide Data-Driven Insights: Compile actionable insights and recommendations based on the data collected, helping refine our marketing strategies to maximize customer engagement and acquisition. Why Join? Real-World Impact: Your work will directly influence the marketing strategy of a fast-growing startup at the intersection of blockchain, sustainability, and real estate. Collaborative Environment: Work closely with our innovative team and gain mentorship from industry professionals. Career Growth: Gain hands-on experience in marketing analytics, customer profiling, and data validation while building a strong portfolio. Networking Opportunities: Be part of a global mission with access to connections in PropTech, FinTech, and blockchain industries.

Amplifying CityZeen's Social Impact through Social Media

CityZeen aims to enhance its social impact by leveraging social media to increase awareness and engagement with its platform. The goal of this project is to create a comprehensive social media strategy that highlights CityZeen's mission and services, thereby attracting a larger audience and fostering community involvement. The project will involve analyzing current social media trends, identifying key target demographics, and crafting engaging content that resonates with users. By the end of the project, the team will have developed a detailed plan that CityZeen can implement to boost its online presence and social impact. Key tasks include: - Conducting a social media audit of CityZeen's current platforms. - Researching and identifying target demographics and their social media habits. - Creating a content calendar with posts, stories, and campaigns. - Developing metrics to measure the success of the social media strategy.

B2B2C Product Launch to New Market Research

As a Protech and Fintech company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We are launching a new way win sustainability . It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

Strategic Prospecting Plan

Number of students required to work in a team: (Example: 2 teams of 3 students) Scope: Lead first sales by targeting the first customer based on a specific niche. We would run a private sale first then from there we would work towards a new sales campaign, always learning and adjusting. Industry: PropTech. Market niche: Ontario + Quebec. Channel B2B2C. Outcome: Get first deals approved & show cash-flow revenues. To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Brazilian Market Validation

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

Product Launch Strategy Canada

We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. How to start in Canada? Best Provinces to deploy? Best early customers? How to reach them? Best marketing tactics to match traction then growth? What is the channel distribution? How elastic is the price? Price must be fixed or elastic? How to design network-effect? How to get deploy in 5 key provices? 2. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 3. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 4. Who are our closest competitors and how do we differentiate ourselves? 5. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Geospatial AI Design & Implementation

Our current web platform is an On-Demand platform site that allows producers and consumer to share and invest in projects. We need to validate how users lead this functionality to help residents and/or enterprises directly. To address this, we would like to add a real-time AI function to our existing application. We would like students to focus on: Selecting the best technologies for creating a real-time application. Creating a general chat application which can be easily ported to any other existing system. A few areas of specific interest for us include: The reasoning behind technologies chosen. Documentation around models and attributes used to model any data. A brief wireframe or mock-up of the resulting system’s user interface. The product roadmap used to create the system and implementation plan including a list of user stories detailing all possible interactions with the system. The source code for the system, preferably in a source control system such as Git. A final presentation explaining what you built, what worked well, and what you would change. Resources Any existing materials we can provide to ensure a complete understanding and smooth collaboration

Programming - Developers - Software

The primary focus for the student will be: (please include a few examples of technology projects you would like the student(s) to execute during the placement, as exemplified below. Where applicable, please indicate tools/platforms the student (s will be used to complete their work for you.) Website Development - Conducting a needs analysis to determine which platform is most suitable for our website; creating a design proposal including mock-ups, budget, and timeline; building a fully-functioning website for our organization. Application Development - Selecting the best technologies for creating the application or feature (i.e. a real-time chat function); creating a fully-functioning application on Blockchain Software Architecture Development - Architecting the software of a new product; improving the architecture of an existing system; porting an architecture of one system into another . Machine Learning Software Solution - Creating a recommendation engine; spotting trends in existing data; spotting anomalies in data sets. Our goal at the end of this experience is: (please indicate the goal for this placement or deliverable you expect the student(s) to complete, as exemplified below) Website Development - For the student(s) to complete a fully functioning website. Application Development - For the student(s) to create a fully functioning application. Software Architecture Development - For the student(s) to provide a solution to our architecture issue to ensure optimal performance and sustainability. Machine Learning Software Solution - For the student(s) to help us develop effective machine learning solutions that improve our customers' experience each time they interact with our brand. Other duties the student may complete could include : (indicate other duties as exemplified below) Reverse engineering Assisting with other process improvement projects Unit and integration testing Responding to customer team requests. We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. To be defined as Trello, Scrum, Slack, email) Other duties the student may complete could include : (indicate other duties as exemplified below) You join an outstanding challenge, we work on weekly deliverables & Assisting with other process improvement projects Unit and integration testing Get done a very decent Version 1 of the product We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. To be defined like Trello, Monday, Scrum,

Brand positioning and Graphic Design at CityZeen

We need to improve our graphic design across channels (Web/App). You can make research, data analysis, user experience, prototyping all to improve monetization (retention) once users connect with our Web/App. Front-end / UX-UI job. We believe this project will require: 1. Highly improve Website made on WordPress, strong expertise on it is required. We are open to hearing meaningful ideas to become tangible. 2. Design, build, prototype material to support our "brand positioning" and create consistent promotional messaging. 3. Product brochure for customers (B2B, B2C) and another one for investors/stakeholders plus digital material to post (content) on social media that highlights brand awareness and brand positioning. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We shall search about competitors to scope features or research.

Growth Strategies - Business Hacking

If you like/love Real Estate (Asset management), if you think that Tech is changing the Industry or if you want to create an Impact, then you can keep reading. Our organization is able to offer a virtual internship opportunity for a team (1) of (5) students. • Marketing (2 students) - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct an overhaul of our branding or communication strategy. • Sales (1 student) - Design-build a new/improved prospecting process for sales; Work closing deals. (Spanish speaker mandatory). • Finance (2 students) - Design new/improved accounting processes; identify opportunities to streamline costs. Design a new/improved pricing or service structure. *** Students interested in Strategy related to Real Estate, Asset Management, Crypto Funds must prove experience and submit a plan to apply *** Great work for MBA/EMBA knowing how to deliver at a fast pace, facing complexity and leading with autonomy (Problem-solving attitude). Our goal at the end of this experience is: • Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story. • Sales - For the student(s) to help us roll out better prospecting that increases conversion rates and boosts our sales team's performance. • Finance - For the student(s) to help us streamline costs. *** Students for Strategy *** will get hands-on real market problems, across several markets. Other duties the student may complete could include: • Conduct research and data analysis. • Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Trello, Box, Zoom, Slack, Email) Student's primary contact: www.cityzeen.co / cityzeen.inc@gmail.com (Use Office/ PDF) and Google Cloud if needed to share files.

Financial Business Tactics - CityZeen

We are looking to launch a new business and would like to involve students in this exciting time as we work to develop a financial business plan. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: • Sales forecasting • Expense budget * Pricing model (stress simulations) • Income projections (conservative and aggressive) • Assets and liabilities • Break-even analysis • Risk Management Matrix (Hypothesis). Resources Any existing materials we can provide to ensure a complete understanding and smooth collaboration