WellyTails Shopify Website Update

We sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites. We need to do a refresh with special attention given to simplifying the navigation as we have added a number of new products and product categories over the past 3 years. .

Virtual Internship: Pet Products PR, Marketing & Social Media

The Role of the Marketing Intern is to: Conduct a full range of marketing activities targeted at US located independent veterinary clinics and independent pet stores to promote "NUTRICURA" Branded pet foods, treats, toppers and natural pet health supplements. The goal is to communicate the Brand's core value proposition to the two target segments and differentiate the Brand from the competition. Create and disseminate marketing, advertising, LinkedIn social media, email and trade PR collateral materials. Research the main competitive brands/products and identify their strengths and weaknesses and recommend how NUTRICURA Brand should counter/position against them. Closely monitor and evaluate the Brand's marketing results against sales achieved and make recommendations to improve messaging and target market outreach strategy and tactics. Create website / social media content and provide recommendations to increase site traffic.

Virtual Internship Opportunity: WELLYCHEF Natural Dog Food

Our organization is able to offer a virtual internship opportunity for one student. We need 1 energetic dog loving student to work on the prelaunch of WELLYCHEF Natural Dog Food The primary focus of our project will be: DIGITAL MARKETING Website Design and build out using templated software Shopify online store set up and management Amazon listings set up and management Social Media Engagement and Calendar Digital Ads Creation Digital Ads Placements Dog nutrition and general dog owner related content creation Email list management Affiliate partners content and promotions engagement Our goal at the end of this experience is: To provide an Intern with a full 360 view of Digital Marketing in the Real Business World Other duties the student may complete could include: Go to Market Strategy Distribution Strategy Packaging Design International Markets We will plan to communicate with our virtual intern using these communication tools: Zoom , Whats App Email Phone Student's primary contact: John Leveris, President john@wellytails.com Secondary contact: Gladys Galeano, Director of Operations gladys@wellytails.com www.wellytails.com www.wellytails.ca

WellyTails WellyChef NutriCura UK Market Entry

We need insights to help us to determine if we should be working with UK pet products distributors and brick and mortar pet specialty retailers or to do a D2C ecommerce play with AMAZON.UK for WellyTails and WellyChef Brands. We need insights to help us to determine how best to sell in NutriCura to UK small animal veterinary clinic practitioners. Do we use veterinary pet products distributors or do we do a B2B marketing plan Entry strategies and strategic direction for two unique however related pet channels in the United Kingdom.:

NUTRICURA VETERINARY CLINIC MARKET DATA

We are looking for students to identify the following new opportunities for our NutriCura brand. Insights would greatly aid us with our launch and marketing communications strategy to small animal veterinary clinics in Canada and the US. Areas that would be of greatest interest are: - exploring small animal veterinarians perception and general level of interest in a NutriCura option within their clinic - validating market size of veterinary medical diets , quantify market size by kibble vs canned discover what are the top 5 medical conditions that medical diets are prescribed for - Determining the minimum viable product range with small animal veterinarians - Exploring future opportunities within small animal clinics ie natural pet health supplements - Conduct primary research: engaging with small animal veterinarians via online or telephone survey interviews - includes secondary research: trends, new startups, research in an area

WellyChef Pet Food Base Mixes

We need ecommerce marketing strategies and strategic direction: Branding Strategy Consumer Communication Strategies for US and Canadian pet owners 2nd market focus shall be United Kingdom 3rd European 4th China 5th Latin America Ecommerce and delivery logistics strategies Capital raising / expansion raising strategy Exit plan strategies as over the next 5 years we want to build top line sales and then sell the company to a strategic buyer.

WellyTails Web

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?  We’d love to see what you would do with the Catalogue page [insert link to your own site; you might like to replace] on our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?  This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.  Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.