MiTravel - Video Content Creation (TikTok)

THE PROJECT We are looking for a series of video content distributed across Tik Tok . The goal is to better capture our avid group travel planners’ attention and increases their interest in becoming users of the MiTravel Planning Board, through creating engaging, entertaining and educational videos . You will be creating short and long-form video content for our Tik Tok channel: www.tiktok.com/@mitravelapp

MiTravel - Business Development / Marketing

THE PROJECT We are looking for a business / marketing strategy to further increase customer adoption of MiTravel which will be implement during the course of project term. The main goal is to capture our avid group travel planners’ attention and increase their interest in becoming an early user of the MiTravel Planning Board. You will have the opportunity to choose from and work on 1-2 specific marketing channels and activities including (but not limited to) the following: Business Development : identify, build relationships and secure partnerships with travel-related companies that will benefit from integrating the MiTravel Planning Board into their business operations and be of use to their community of travellers. Community Engagement : increase member size and channel engagement within our Discord community, becoming the leading central hub for all avid travellers and planners. Email Marketing : develop a lead magnet that will attract website visitors to subscribe to our mailing list, as well as create newsletters to engage with existing subscribers (both users / non-users), ultimately converting non-users to become MiTravel users. Product Education : increase product knowledge and demonstrate the value of the MiTravel Planning Board to potential users, resulting in users choosing to sign up for an account with MiTravel over alternative platforms. Selected students will develop a strategy for a specific marketing channel and implement their ideas from start to finish, with ongoing support and mentorship from the Founder & CEO. To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform: Week 1 : Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform. Week 1 : Develop and present your strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence while also growing our user base to become the go-to travel planning platform for group travellers. Week 2-7 : Implement your content strategy across channel(s) you and your group of selected students have chosen. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working). Week 8 : Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 8 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party. Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in business development or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing strategic ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Video Content Creation (TikTok & YouTube)

THE PROJECT We are looking for a series of video content distributed across Tik Tok and YouTube . The goal is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational video content. Selected students will be split into two teams focused on creating short/long-form video content for either Tik Tok or YouTube. For a better idea of current channels, you can check out this link: https://www.liinks.co/mitravelapp . Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Social Media Coordinator throughout your term. Please note: students will work on this project on a part-time basis for 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! VIDEO CONTENT CREATOR 1+ years of social media experience (specifically Tik Tok or YouTube) within a technology company or start-up environment. Previous experience with video editing for short/long-form video content is an asset. Portfolio to showcase past content writing, social media campaign, or case study work. Self-starter who loves to take ownership and is a creative, outside-the-box thinker. Passion for start-up and content marketing with good understanding of industry trends. Ability to work independently and collaboratively in an agile, virtual, dispersed working environment Working towards a degree in marketing, media, technology, business or similar.

MiTravel - Graphic Designer

Positions available: 1-2 (teams or individual) THE PROJECT As our graphic designer, you will use your knowledge, expertise and skills in the fields of typography, imagery, space, texture to help craft a unique and memorable brand image for MiTravel. Contribute to building and refining the existing MiTravel brand system by establishing a clear & compelling art direction. Design visual communication assets, including social media templates, digital publications, videos and animations, and other digital and physical materials. Visually establish brand consistency across all communication platforms and channels. Collaborate closely with the Co-Founder & Lead Designer, Founder & CEO, and the Marketing team to understand the targeted audience groups and contribute to creative strategies. Staying in the loop and on top of the latest standards, changes, trends in the graphic design field. Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATE You are a strong team player with a maker spirit that would like to use your talents to help shape the early vision of MiTravel. You are confident in your abilities and motivated to produce quality work. Most importantly, you are passionate about traveling and enjoy planning for a trip! GRAPHIC DESIGNER A portfolio of your work that showcases your conceptual thinking. Strong communication and visual storytelling skills and able to clearly articulate rationale for design decisions. Comfortable navigating ambiguity, tight deadlines, and shifting priorities. Ability to collaborate with multiple stakeholders and iterate across a diverse set of ideas. Demonstrate a high level of competency working in the Adobe Creative Suite. At this time, we are looking to bring on 1-2 people for this specific role as outlined above. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Content Marketing (Product Education)

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: English. WHICH COHORT ARE YOU PARTICIPATING IN. PLEASE LIST ALL THAT APPLY: Either January or February cohort. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE: Total of 5 students. TIME COMMITMENT PER STUDENT: Total of 70 hours per student THE PROJECT We are looking for a content strategy to further increase customer understanding of MiTravel which will be implement during the course of project term. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in MiTravel as well as their understanding of how to use the MiTravel Planning Board effectively, through creating engaging, entertaining and educational content. Selected students can choose from the following channels including (but not limited to) blog posts, Discord, Pinterest, Tik Tok, Youtube videos and etc. For a better idea of current channels available for MiTravel, you can check out this link: https://www.liinks.co/mitravelapp To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform: Week 1 : Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of how to provide educational content. Week 1 : Work collaboratively with the group of selected students to develop and present your strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence, educate our existing and potential user base, and make non-users want to sign-up for the platform. Week 2-7 : Implement your content strategy across channel(s) you and your group of selected students have chosen. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working). Week 7 : Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 7 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party. THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment. CONTENT MARKETER Content marketing, social media and/or copywriting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and content marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past content writing, social media campaign, or case study work Previous experience with video editing and/or graphic design is an asset Previous experience creating content via Pinterest, TikTok, or YouTube is an asset Previous experience building an online community via Discord or Slack is an asset

MiTravel - Content Marketing / Community Marketing

THE PROJECT We are looking for a content strategy to further increase customer awareness of MiTravel which will be implement during the course of project term. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational content. Selected students can choose from the following channels including (but not limited to) blog posts, Discord, Pinterest, Tik Tok, Youtube videos and etc. For a better idea of current channels available for MiTravel, you can check out this link: https://www.liinks.co/mitravelapp Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Social Media Coordinator throughout your term. To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform: Week 1 : Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform. Week 1 : Work collaboratively with the group of selected students to develop and present your strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence, grow our user base and become the go-to hub for travel-related content that successfully targets the group travel planner market. Week 2-7 : Implement your content strategy across channel(s) you and your group of selected students have chosen. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working). Week 8 : Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 8 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party. Please note: students will work on this project on a part-time basis for 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment. CONTENT MARKETER 1-3 years of content marketing, social media and/or copywriting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and content marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past content writing, social media campaign, or case study work Previous experience with video editing and/or graphic design is an asset Previous experience creating content via Pinterest, TikTok, or YouTube is an asset Previous experience building an online community via Discord or Slack is an asset

MiTravel - Content Marketing

THE PROJECT We are looking for a content strategy to further increase customer awareness of MiTravel which can be implement during the course of the VFC Intrapreneurship Program. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational content including (but not limited to) blog posts, newsletter, social media and etc. Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Market Researcher & Lead Content Writer throughout your term. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and identify a tailored content strategy that will successfully engage with our group travel planner demographic. Conduct preliminary primary and secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that will improve our online and offline presence, grow our mailing list sign-up and increase conversion rates, and recommend relevant programs, tools, and methods of engagement to consider Finalize and consolidate a content strategy plan with a creative, compelling and engaging marketing copy that successfully targets the group travel planner market THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment. CONTENT MARKETER 1-3 years of content marketing, social media and/or copywriting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and content marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past content writing, social media campaign, or case study work Previous study and/or work abroad experience (or intention to in the future) is an asset HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?* 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures:* 70 hours per student

MiTravel - Software Development

Positions available: up to 3 THE PROJECT We are looking to bring on 1-3 software developers to support the development of our upcoming product launch in Summer 2021. Selected students will have the opportunity to work in a fast-paced startup environment, have a hand in building certain components of our flagship product, while also receiving ongoing support and mentorship from our Co-Founder & Lead Developer. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and become familiarize with current technologies and languages used by the development team Work collaboratively with the development team and our Co-Founder & Lead Developer to build UI features using React, React Testing Library, Nest.js, AWS, Cypress, Jest and Jira Participate in weekly standup meetings and provide update on development process Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are a strong team player with a maker spirit that would like to use your talents to help shape the early stages of MiTravel. You are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to completion. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Software Development students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. SOFTWARE DEVELOPER Experience coding with HTML, CSS, JavaScript, React and Express.js, Node.js, Nest.js Experience using AWS, Github and Figma Experience working with Agile methodology and related tools (e.g. Atlassian JIRA) Experience interfacing with third-party APIs and frameworks is an asset Working towards a degree in Computer Sciences or similar Proven work or project experience as a Software Developer or similar role Portfolio to showcase past software development experiences and work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 1-3 people per each role outlined above. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - UI/UX Design

Positions available: 3-5 (teams or individual) THE PROJECT We are looking to produce a standard design system that current and future MiTravel designers and developers can refer to. The main goal of the design system is to deliver a consistent and familiar experience across different apps and websites of our company, help different teams collaborate more effectively and reduce duplicate work, and ultimately create a unified tone of voice when communicating with our customers across different channels. Selected students will have the opportunity to take the lead on this project from concept to completion, with ongoing support and mentorship from the Co-Founder & Lead Designer. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and become familiarize with current design systems and tools used across various teams Conduct preliminary research to strengthen your understanding of design systems and identify the best architecture for the MiTravel pattern library Work collaboratively with the group of selected students and our Co-Founder & Lead Designer to create the UI inventory, establish rules and principles, build the colour palette and typography scale, implement an icon library, standardize other style properties and bring to life a design systems that conveys the collective identity of MiTravel Finalize and consolidate all of the information into a comprehensive guideline for approval Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are a strong team player with a maker spirit that would like to use your talents to help shape the early stages of MiTravel. You are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to completion. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of UI/UX Design students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. UI/UX DESIGNER Experience in designing and conducting usability/engageability testing, and UX research Previous experience in supporting the creation of a company’s design system is an asset Proficiency in either XD, Sketch, Figma, or other prototyping tools. Figma is an asset. Working towards a degree in UI / UX Design, graphic design or similar Proven work experience as a UI/UX Designer or similar role Portfolio to showcase past design experiences and work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 3-5 people for this specific project as outlined above. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Social Media Marketing

Positions available: 1-2 (teams or individual) THE PROJECT We are looking for a social media content and design strategy , which we can implement across our various channels, including Instagram, Facebook and LinkedIn. The main goal of the social media strategy is to better capture our student travellers’ attention, increase the engagement on our channels, and lead to an increase in mailing list sign-up conversions in preparation for our product launch in June 2021. Selected students will have the opportunity to take the lead on this project from concept to completion, with ongoing support and mentorship from the Founder & CEO. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and prepare an assessment of the effectiveness of our current communication Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic, and identify best practices of what engages them and allows us to achieve a larger market share within this niche Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that improve our online presence and recommend relevant programs, tools, methods of engagement, social channels, or communication pieces Finalize and consolidate a 6-month roll-out plan of shareable, compelling content that can be posted across Facebook, Instagram, Linkedin, and etc. for approval Directly manage our social media channels by scheduling and posting content and engaging with our users to measure and report performance of the proposed strategy Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in social media and content marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun marketing campaigns. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to completion. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Communications students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. SOCIAL MEDIA & COMMUNITY STRATEGIST 1-2 years of social media, content creation and graphic design experience Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for marketing with good understanding of latest marketing trends and techniques Working towards a degree in marketing, communication, journalism, arts or similar Portfolio to showcase past social media campaign, design or copywriting work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 1-2 people for this specific project as outlined above. We are open to a larger student team if the students are part of an university course hosted on Riipen. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - UI/UX Design & Marketing Copywriting

Positions available: four individual students (two per role) Students will be expected to collaborate with one another THE PROJECT We are looking to refresh our current landing page ( www.mitravelapp.com ) including the content copy and design layout , to better capture our student travellers’ attention. The main goal of the new landing page is to illustrate the value and benefits of MiTravel, as well as to increase the mailing list sign-up conversions in preparation for our product launch in June 2021. Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founders. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and identify how best to showcase this both visually and through a compelling narrative Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic and what engages them Work collaboratively with the group of selected students and Founders to conceptualize, write, design and bring to life a community, travel and platform-focused landing page that conveys the collective identity of MiTravel Test the website content copy and design wireframes with a few people from the student travellers demographic to receive constructive feedback and make iterations as needed Finalize the refreshed landing page content copy and design layout for approval Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are a strong team player with a maker spirit that would like to use your talents to help shape the early vision of MiTravel. You are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. GRAPHIC DESIGNER OR UI/UX DESIGNER Strong visual design skill & experience with brand identity Proficiency in Adobe Photoshop, Illustrator & prototyping tools like Figma, Sketches, XD Working towards a degree in Graphic Design, UI / UX Design or similar Proven work experience as a Graphic or UI/UX Designer or similar role Portfolio to showcase past design experiences and work Previous study and/or work abroad experience (or intention to in the future) is an asset MARKETING COPYWRITER Strong understanding of direct-response and call-to-action copywriting Great understanding of demand generation, search engine optimization, and creating copy that speaks to the targeted audience and converts readers into paying customers Highly skilled at proofreading and ensuring the quality and accuracy of web content copy Working towards a degree in English, journalism, marketing, communication, or similar Portfolio to showcase past web, social media, or email copywriting experiences and work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 1-2 people per each role outlined above. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Product Marketing

Positions available: 1-3 (teams or individual) THE PROJECT We are looking for a product launch campaign strategy , which we can implement leading up to our official product launch in June 2021. The main goal of the product launch strategy is to better capture our student travellers’ attention, through creating an engaging, hype campaign, that increases their interest in becoming an early adopter of MiTravel upon launch. One part of the strategy is to focus on building our mailing list subscribers in preparation for the product launch. Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and identify a tailored campaign strategy that will deliver a successful and well-received product launch Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that will improve our online and offline presence, grow our mailing list sign-up and increase conversion rates, and recommend relevant programs, tools, and methods of engagement to consider Finalize and consolidate a 3-month roll-out product launch plan with a creative, compelling and engaging marketing strategy that successfully targets the student travellers market Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in product marketing or strategy consulting. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun marketing campaigns. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. PRODUCT MARKETING & LAUNCH STRATEGIST 1-3 years of marketing, project management and/or consulting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and product marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past marketing campaign, social media campaign, or case study work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 1-3 people for this specific project as outlined above. We are open to a larger student team if the students are part of a university course hosted on Riipen. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

AIESEC x MiTravel Creative Challenge: Web-Application Prototype Screen Designs

THE CHALLENGE Research shows that 7 out 10 students choose to study abroad because of their interest in traveling to new places, experiencing new cultures and meeting new people. MiTravel currently provides students studying or working abroad a way to plan and manage their travel efficiently, intuitively and collaboratively. In the near future, MiTravel aims to connect abroad students through building a community. In this community, we hope that students can meet and plan with others who hold similar interests or travel preferences. Some questions for you to consider (but not limited to) are as follows: How would you define what a community is and what type of value would students get out of this community? What form of community could MiTravel create that complements its existing features? How can MiTravel provide a space that helps connect these students to each other? These students could be located either within the same or different host university / country. What type of tools or functionalities would students want in order to create an enjoyable community experience? We encourage you to utilize both primary and secondary research as it will strengthen your understanding of the audience and support you in reaching your final idea and design decisions THE SUBMISSION PROTOTYPE REQUIREMENTS Must be web/desktop-based application , answer the challenge, and respond to all aspects of the evaluation (see judging rubric under "Resources & Files") Created and used interactively with 10 or more prototype screens connected together through links in Figma or Adobe XD Created during the challenge period and not be derived from previously created work Contain only original content, artwork, royalty-free stock images, or cited images/text DELIVERABLE PROCESS Submissions are due on Sunday, January 10 at 11:59PM PST via Riipen Prepare a 150-word summary to provide context for the MiTravel team’s review. Explain the strategic and creative reasoning behind your presented idea and design decisions. Finalists will be announced on Sunday, January 17 and will be contacted with more information on how to present their work to the MiTravel team. The final presentation will be held on Friday, January 22nd. Teams will receive a selection of times to choose from. PROJECT EVALUATION How well are you solving the presented challenge? How well did you consider usability and flow? How valid is the reasoning behind your idea and design decisions? How innovative is the solution presented? How well are you effectively using visual design principles? Disclaimer: This challenge is created as a learning opportunity for you to advance your skillsets, work with individuals outside your faculty, and demonstrate your talents. It is not to be considered as speculative work. Project ideas will not be used by AIESEC, MiTravel or Riipen. However, if your idea is something that MiTravel is interested in, you agree to be contacted for further collaboration and/or development.