Marketing Plan For New Service Line For Vice Presidents
Our company is a leading company providing training, coaching, consulting and advising to business professionals on high-performance science. We are launching a new "community" style training and coaching program for Vice Presidents within Canada and the US. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how clients perceive our services. Recommending new channels we should use for promotion. Identifying a lead generation strategy Recommending updates to our messaging that can better explain our value proposition.
Brand Exposure for Family Business Owners in Canada
The main goal for the project is to increase the visibility of Sangha Worldwide among family business owners in Canada. This will involve several different steps for the team, including: - Researching the target audience and their preferences. - Developing a marketing strategy tailored to family business owners. - Creating promotional materials and content that resonates with the target audience. - Identifying and reaching out to relevant channels and platforms for brand exposure. - Analyzing the effectiveness of the brand exposure efforts and making adjustments as needed.
Turning A Book Into A VideoBook
Number of individual positions available: up to 4 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, and professionals. The project end goal is to turn a book into an egaging videobook. This project will entail creating a videobook animation of the book "The Complete Man." Participants will work together to create a professional animated video similar to the videobooks on https://litvideobooks.com/ Participants will be responsible for summarizing the key points in the book, creating animations to represent key scenes, audio background and script and editing video recorded by the author. The videobook is to be less than 75 minutes in length.
Human Potential - Neuroscience Research Project On Motivation
Number of individual positions available: up to 4 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, and professionals. This project will entail researching the scientific and psychological elements of motivation. Essentially, it's the ability for the average person to become extremely motivated to achieve their goals. They'll also be answering questions such as: what truly creates motivation in people? What elements are included in motivation and inspiration? What elements are required to stay Motivated long-term? What strategies should be used to be better motivated? The end product is a "how to" guide for creating and maintaining motivation. The purpose is to provide managers and individuals with a guide to optimize their levels of motivation in the workplace, sports and even at home with their relationships and personal goals. The students will surely learn how to optimize their own motivation along the way.
Human Potential - Neuroscience Research Project On Confidence
Number of individual positions available: up to 4 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, and professionals. This project will entail researching the scientific and psychological elements of confidence. Essentially, it's the ability for the average person to become extremely confident to achieve their goals. They'll also be answering questions such as: what truly creates confidence in people? What elements are included in confidence and inspiration? What elements are required to stay confident long-term? What strategies should be used to be better motivation? The end product is a "how to" guide for creating and maintaining confidence. The purpose is to provide managers and individuals with a guide to optimize their levels of confidence in the workplace, sports and even at home with their relationships and personal goals. The students will surely learn how to optimize their own confidence along the way.
Marketing & PR
We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching marketing strategies, market potential and public relations opportunities as well as execution on the tactical elements specific to marketing the book "The Complete Man" written by one of the founders. T The book is about peforming your best as a man in all aspects of life including being a better business leader, husband, father, community leader, etc. We are able to take on up to 5 students. Students will spend the first half researching and creating strategy and the second half executing it. Research will include finding the appropriate audience, drafting the appropriate messaging, testing audience sentiment, etc. The execution of the project includes reaching out to key media channels, other marketing channels and building a network of centres of influence who can expand the reach of the book. The end goal is to get public relations exposure on media, radio, etc. channels as well as create a lead generation system that works. Students will be mentored directly by the founder and author of the book. Overall responsibilities will include: Researching (industry research, surveys, focus groups, etc) Strategizing and developing marketing and PR tactics Developing relationships and executing marketing and PR tactics.
Mergers & Acquisitions Research
We are a boutique advisory and consulting firm that is looking to enter the Mergers & Acquisitions market in a bigger way. We are ready to take our business to the next level! Our company requires some assistance in assessing the current and future potential for mergers and acquisitions in the British Columbia and Ontario geography. We want to learn more about customer’s expectations and behaviours in suggested new regions and markets. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. . Our specific need is an outline of our industry’s expansion opportunities in the private sector. This report should include an optimal location recommendation list. To consider: which markets align with our current one? What markets can we own? What markets are untapped? Who is being underserved? Where are there clients that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We are looking for an extensive competitor and market analysis and recommendations for our firm to stand out and have a competitive advantage.
Entrepreneurs and Mental Health Challenges
We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching mental health in entrepreneurs and CEO's and strategies to overcome their challenges. We are able to take on up to 5 students. Students will spend the first half researching and the second half creating strategies. Research will include researching scientific articles, sources, industry research, surveys, focus groups, etc. The end goal is to creat a guide for entrepreneurs to overcome specific mental health challenges such as depression, anxiety, etc. Students will be mentored directly by the founder and author of the book. Overall responsibilities will include: Researching (industry research, surveys, focus groups, etc) Strategizing and developing strategies
Strategic Marketing & Prospecting Plan
Accepting 1-5 Applicants We are a boutique advisory firm for CEO's, Entrepreneurs, business owners or self-employed, family-oriented men. We work with them to be successful businessmen and family men. The successful applicants would be assisting in developing an outreach process. This would include researching new prospects, identifying key contacts, and structuring individual messages for initial contact. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script for each prospect and entering into a CRM. Researching prospects on the internet, social media and other channels. Creating a simple tracking framework, including metrics, for measuring outreach success. This project would include the applicant(s) strategizing and creating a process for personable outreach reach out to 250-500 of our top market prospects.
Marketing Design
We are a boutique consulting and advising firm for entrepreneurs, executives and self-employed individuals. We are expanding our services and require assistance in creating graphics and animation. The ideal candidate would be someone who is interested in designing a website that is compelling, attractive and functional to attract potential clients. The candidate will have the freedom to design the website as they see fit in conjunction with our founder. This will be a very collaborate and creative project and the candidate should be self-motivated and willing to think outside the box but also apply existing proven principles.
Website Design & UX
We are a boutique consulting and advising firm for entrepreneurs, executives and self-employed individuals. We are expanding our services and require assistance in creating a new website. The ideal candidate would be someone who is interested in designing a website that is compelling, attractive and functional to attract potential clients. The candidate will have the freedom to design the website as they see fit in conjunction with our founder. This will be a very collaborate and creative project and the candidate should be self-motivated and willing to think outside the box but also apply existing proven principles.
Human Creativity & Neuroscience Research Project (2)
Number of individual positions available: up to 5 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching the scientific and psychological elements of getting creativity. This is a state of optimal thinking, creativity, innovation and problem solving. Essentially, it's the ability for the average person to have amazing insight and intuition. Going from average to Einstein like thinking. We are able to take on up to 5 students. Students will be researching and compiling strategies for individuals to have optimal thinking and creativity levels using sounds scientific and psychological principles. They'll also be answering questions such as: how does a person get into this state? How long can a person stay in the state? What elements are required to optimize the state? The research must be sound and from credible sources. The end product is a "how to" guide for getting into a state of creativity. The purpose is to provide managers and individuals with a guide to optimize personal performance in the workplace, personal hobbies and for problem solving. The students will surely learn how to optimize their own performance along the way.
Human Potential - The Neuroscience & Psychology of Motivation
Number of individual positions available: up to 8 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching the scientific and psychological elements of motivation. Essentially, it's the ability for the average person to become extremely motivated to achieve their goals We are able to take on up to 8 students. Students will be researching and compiling strategies for individuals to have optimal self-motivation, building better habits and reward systems to stay inspired, etc.. They'll also be answering questions such as: what truly motivates people? What elements are included in motivation and inspiration? What elements are required to stay motivated long-term? What strategies should be used to be better motivated? The research must be sound and from credible sources. The end product is a "how to" guide for creating and maintain motivation. The purpose is to provide managers and individuals with a guide to optimize their levels of motivation in the workplace, sports and even at home with their relationships and personal goals. The students will surely learn how to optimize their own motivation along the way.
Sales Strategy & Prospecting
Number of individual positions available: up to 3 We are a business and personal performance consulting and coaching firm that works with male CEO's, executives, entrepreneurs, business owners and professionals. This project will entail creating a strategy for identifying and prospecting ideal clientele. We are able to take on up to 3 students. Students will be creating a system to identify and prospect CEO's within Canada. Main responsibilities will include searching for CEO's, researching their background, and ways to reach out to them. Students will be using a basic CRM system to input the information. Students will also be encouraged to use creative ways to prospect CEO's as they are busy people and wary of typical sales approaches. Part of this project will include creating a strategy for a basic sales funnel.
Human Potential - Decision Making Research Project
Number of individual positions available: up to 5 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching the scientific and psychological elements of making optimal decisions. Essentially, it's the ability for the average person to make better decisions, faster. We are able to take on up to 5 students. Students will be researching and compiling strategies for individuals to have optimal cognitive and emotional control over their decisions. They'll also be answering questions such as: how does a person make decisions? What elements are included in decision making? What elements are required to make better decisions? What strategies should be used to make better decisions? The research must be sound and from credible sources. The end product is a "how to" guide for making better decisions. The purpose is to provide managers and individuals with a guide to optimize decision making in the workplace, sports and even at home. The students will surely learn how to optimize their own performance along the way.
Human Creativity & Neuroscience Research Project
Number of individual positions available: up to 5 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching the scientific and psychological elements of getting creativity. This is a state of optimal thinking, creativity, innovation and problem solving. Essentially, it's the ability for the average person to have amazing insight and intuition. Going from average to Einstein like thinking. We are able to take on up to 5 students. Students will be researching and compiling strategies for individuals to have optimal thinking and creativity levels using sounds scientific and psychological principles. They'll also be answering questions such as: how does a person get into this state? How long can a person stay in the state? What elements are required to optimize the state? The research must be sound and from credible sources. The end product is a "how to" guide for getting into a state of creativity. The purpose is to provide managers and individuals with a guide to optimize personal performance in the workplace, personal hobbies and for problem solving. The students will surely learn how to optimize their own performance along the way.
Human Potential Research Project
Number of individual positions available: up to 4 We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals. This project will entail researching the scientific and psychological elements of getting into the "flow" or "zone." This is a state of optimal performance. Essentially, it's the ability for the average person to have optimal execution, productivity and results. Going from Clark Kent to Superman. We are able to take on up to 4 students. Students will be researching and compiling strategies for individuals to have optimal performance levels. They'll also be answering questions such as: how does a person get into the zone? How long can a person stay in the zone? What elements are required to optimize the zone? The research must be sound and from credible sources. The end product is a "how to" guide for getting into the zone. The purpose is to provide managers and individuals with a guide to optimize personal performance in the workplace, sports and even at home. The students will surely learn how to optimize their own performance along the way.
Virtual Internship Opportunity: Marketing (PR)
Our North American business consulting and coaching organization is able to offer a virtual internship opportunity for 1 marketing students or teams. The primary focus for the student will be: Branding - Identify opportunities to increase brand exposure using PR strategies Public Relations Strategy - researching and identify key opportunities for increasing the exposure of the brand; conducting market research and formulating a PR strategy to maximize brand exposure with minimal expenditure Public Relationships Outreach - contacting key individuals or organizations to raise the profile and awareness of the brand; acting as the PR ambassador responsible for increasing brand awareness Strategic Networking - creating connections with core influencers in the PR space; contacting influential organizations such as blogs, news outlets, etc. to get our content into the the mainstream. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student to help us gain a better understanding of getting greater exposure using PR strategies. Exposure - increase the exposure of our brand using PR strategies; get exposure in articles, blogs, news, key social media influencers, etc. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) We will plan to communicate with our virtual intern using these communication tools: Nifty and Zoom Primary contact : Purdeep Sangha, Founder
Virtual Internship Opportunity: Marketing (Podcast)
Our North American business consulting and coaching organization is able to offer a virtual internship opportunity for 1 marketing students or teams. The primary focus for the student will be: Podcast promotion - promoting the podcast to key audiences via email marketing, social media, direct outreach via LinkedIn, and other social media channels. Podcast Interview Bookings - reaching out to other podcasts and booking interviews for our team members to be guests on their show. Branding - Identify opportunities to increase brand exposure in the podcast space; assess where and how to improve our brand's presence and differentiate from our competitors. Strategic Podcast Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our exposure; identify opportunities to gain great exposure for our podcast Strategic Networking - creating connections with core influencers in the podcast network Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Exposure - increase the exposure of our brand in the podcast space as well as get our founder booked on as many podcasts as possible Strategic Social Media Marketing - For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) We will plan to communicate with our virtual intern using these communication tools: Nifty and Zoom Primary contact : Purdeep Sangha, Founder
Virtual Internship Opportunity: Digital Marketing
Our North American business consulting and coaching organization is able to offer a virtual internship opportunity for 1 marketing students or teams. The primary focus for the student will be: Branding - Identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service). SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Content creation- create infographics, social media posts, article creation, blogs and simple video editing/creation using online tools. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) We will plan to communicate with our virtual intern using these communication tools: Nifty and Zoom Primary contact : Purdeep Sangha, Founder
Market Research on Recession Strategy Techniques
We are looking for MBA level students. Going through this recession, many businesses will be greatly challenged. Some will have a recession game-plan and some will not. Our goal from this project is to get market research to determine the most effective strategies to get a business through a recession with growth. Main outcome: What are the most effective strategies and tactics businesses have used in the 2008 recession and in the current recession to move forward, or pivot in their industry to gain further traction and growth. What are the strategies and tactics they should avoid. Target group: Businesses in the US and Canada Annual revenues of $1-15 million Non-applicable industry - lumber, energy, oil/gas, mining, education Subsequent questions to be answered: 1. What are the best approaches in areas of Business Strategy & innovation Marketing and sales Operations Financial Performance Human Capital Technology Partnerships or supply chain 2. What is the chain reaction of these economic events? 3. Which businesses will be hit the hardest?
Market Research on Recession Strategy Techniques
We are looking for MBA level students. Going through this recession, many businesses will be greatly challenged. Some will have a recession game-plan and some will not. Our goal from this project is to get market research to determine the most effective strategies to get a business through a recession with growth. Main outcome: What are the most effective strategies and tactics businesses have used in the 2008 recession and in the current recession to move forward, or pivot in their industry to gain further traction and growth. What are the strategies and tactics they should avoid. Target group: Businesses in the US and Canada Annual revenues of $1-15 million Non-applicable industry - lumber, energy, oil/gas, mining, education Subsequent questions to be answered: 1. What are the best approaches in areas of Business Strategy & innovation Marketing and sales Operations Financial Performance Human Capital Technology Partnerships or supply chain 2. What is the chain reaction of these economic events? 3. Which businesses will be hit the hardest?
Target Market Insights for Consulting Team
We are looking to work with MBA level students. Going through this recession, many businesses will be challenged. Some will have a recession game-plan and some will not. We would like to work with clients to create their game-plan and give them guidance and support so they have the best chance of coming out of this recession sustainable and even more profitable. In late August, we will be targeting specific businesses to bring on as our clients. Our goal from this project is to determine which businesses to target and the best way to market to them. Our goal is to maximize our profitability. Main Outcome is to answer the following : What is the ideal business to target and how do we target them? Subsequent questions to be answered: Which businesses will benefit from business consulting or coaching the most? Which businesses will be the most open to our services and willing to pay a premium? What are businesses looking for in consultants? Do they prefer more consulting style or coaching style approaches? What is the best marketing and sales strategy to acquire these businesses as clients? How do we create a niche that is underserved? What is the USP for this niche? Is a group coaching, membership or association business model effective in this case? What is the business model to maximize our profit (goal is to hit minimum of $3,000 USD per hour)