City Engineering Marvels Photo Collection and AI Image Enhancement
The project aims to enhance the visual appeal of Practice PPE Exams' login page by incorporating captivating images of engineering marvels from the students' city. The team will identify and photograph notable engineering structures, such as bridges, skyscrapers, or unique architectural designs, that exemplify innovation and creativity. Additionally, the project involves retouching approximately 25 AI-generated images to correct common issues like unnatural lighting, distorted proportions, or unrealistic textures. This project provides learners with an opportunity to apply their skills in photography, digital editing, and image enhancement, bridging classroom knowledge with practical application. The tasks are closely related, focusing on visual content creation and refinement, and can be completed within the specified timeframe.
Enhancing The Employee's Emotional Journey With The Company
The project aims to analyze Joey Coleman's book Never Lose an Employee Again to identify specific strategies that can enhance the emotional journey of employees during their period with our company. The focus will first be on understanding the 8 phases of employee experience: Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, and Advocate. Then, selecting ideas for what we can use for each stage. The goal is to provide actionable recommendations that Practice PPE Exams can implement to create a more supportive and engaging emotional journey during the entire duration they are with the company. This project will allow learners to apply their knowledge of organizational behaviour and human resources management to real-world scenarios, fostering a deeper understanding of employee engagement and retention strategies.
Social Media Strategy and Visual Content Development
The project aims to enhance Practice PPE Exams' social media presence and visual content strategy for 2025. The primary goal are Improve our social media strategy for 2025 Create visual consistency across our courses, website and messaging Allow our clients use our courses through a newly developed app.
Social Media Content Analysis and Optimization
The project aims to enhance the effectiveness of Practice PPE Exams' social media strategy by analyzing and categorizing their 2024 social media posts. The team will review existing posts to identify patterns and create distinct "buckets" or categories of post types. By examining larger companies in the same industry, the team will gain insights into successful social media strategies and trends. The goal is to determine which content categories should be retained, modified, or replaced to improve engagement and reach. Then, the student can help repositing content from 2024 and create some new content for 2025 filling up a posting calendar. This project provides an opportunity for learners to apply their knowledge of digital marketing, content analysis, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.
Graphic Design for Engineering Course and Z-Fold Brochure
The project's primary goals are to: Enhance our client's learning experience by implementing graphic enhancements to the course and some marketing material. Boost visual consistency across all course and marketing materials. Create a new z-fold marketing brochure, which will be printed and distributed to engage our target audience. Design a few visuals to help our team better conceptualize answer different support ticket scenarios.
3D Printed Design for Clients Who Are Newly Licensed Engineers
The main goal of the project is to create three unique 3D-printed engineering-related gifts that can be sent to newly licensed engineers. The gifts should be flat and lightweight enough to ship inside a standard envelope (up to 50 g) and may require some assembly on the recipient's end. They should also be something newly licensed engineers would appreciate and find useful.
Security Risk Assessment for Practice PPE Exams
Practice PPE Exams, a company specializing in the engineering licensing process, is seeking a comprehensive security risk assessment to ensure the protection of its digital assets and customer data. The project aims to identify potential vulnerabilities within the company's IT infrastructure and recommend strategies to mitigate these risks. Learners will apply their knowledge of cybersecurity principles to evaluate current security measures, analyze potential threats, and assess the impact of these threats on business operations. The project will involve reviewing existing security policies, conducting a risk analysis, and prioritizing risks based on their potential impact. This project provides an opportunity for learners to apply theoretical knowledge in a practical setting, enhancing their understanding of cybersecurity risk management.
B2B Marketing Strategy Development for Practice PPE Exams
Practice PPE Exams wants to look beyond its B2C focus and target B2B clients. It requires a comprehensive marketing strategy to achieve this shift. The primary objectives are to help companies who advertise to engineers leverage the company's engineering newsletter, which boasts a readership of 14,000, and to encourage large companies to adopt Practice PPE Exams' courses for their aspiring engineers. The project aims to create a detailed, actionable B2B marketing plan that aligns with these objectives. The learners will need to apply their knowledge of marketing principles, market research, and strategic planning to develop a cohesive strategy that can be implemented by Practice PPE Exams. Key points: - Adding a B2B marketing strategy. - Leveraging an engineering newsletter with 14,000 readers for companies within to advertise products/servcies to engineers. - Encouraging large companies to adopt engineering courses for aspiring engineers. - Applying classroom knowledge to real-world marketing challenges. - Developing a detailed, actionable marketing plan.
Animated Videos (motion design using After Effects) for Tools and Course Promotional Videos
I'm excited to share our plans to spice up our marketing efforts at Practice PPE Exams! We're gearing up to create awesome vector videos that will be as captivating as a viral TikTok video. Our aim is to produce top-notch, eye-catching videos that can rival the ones you see on ZoomInfo (https://www.zoominfo.com/offers/company-search-2022-3) and Adobe Express (check out https://www.adobe.com/express/feature/image/remove-background). These videos will be our super cool way of luring in new users and keeping our existing ones in the loop about all the fantastic features and advantages of our tools and courses. Here's a sneak peek of what we'll be doing: 1. Checking out our offerings 2. Planning out the video experience 3. Crafting a draft of the vector masterpieces 4. Gathering feedback from the team 5. Polishing the videos using Adobe After Effects to make them website-ready Our video whiz will be using their superpowers in graphic design, animation, and marketing to whip up content that's not only swoon-worthy but also perfectly captures our brand and objectives. Let's make marketing fun, engaging, and totally irresistible!
Identify a New Product for Practice PPE Exams
The main goal of the project is to identify a potential new product to help engineers either in Canada or in another geographic market. This will involve several different steps for the learners, including: - Conducting market research to identify the needs and preferences of engineers in Canada and potential new markets. - Developing an idea for a new product based on the identified needs and preferences. - Testing the idea with a focus group of aspiring engineers to gather feedback and make improvements. - Creating a marketing strategy for the new product, including pricing, distribution, and promotion plans. - Collaborating with the company's team to ensure the new product aligns with the company's mission and values.
Advertising Campaign for Engineers Licensing in Canada
The main goal for the project is to create an advertising campaign that promotes Practice PPE Exams as the go-to resource for aspiring engineers looking to get licensed in Canada. The campaign should highlight the benefits of using the company's courses and expert advice to streamline the licensing process and build confidence in aspiring engineers. This will involve several different steps for the students, including: - Conducting market research to understand the target audience of aspiring engineers in Canada. - Developing a creative concept for the advertising campaign that resonates with the target audience and effectively communicates the benefits of using Practice PPE Exams. - Creating a multi-channel advertising strategy that includes digital, social media, and traditional marketing tactics to reach aspiring engineers across Canada. - Designing and producing advertising materials such as digital ads, social media content, and promotional materials for events or conferences targeting engineers. - Implementing and monitoring the advertising campaign to measure its effectiveness and make adjustments as needed to optimize performance.
Law and Ethics Course - Creating Visuals To Help Engineers Understand Concepts
The main goal for the project is to create law and ethics visuals. While we don't need an expert designer, we do need someone with good intuition and a bit of Canva (or similar) design experience. This will involve several different steps for the learner, including: - Reviewing the existing law and ethics course material and blueprint. - Shortlist the topics that could be better understood if visually represented. - Review your short list of topics with the business owner. - Creating 5 to 12 visually engaging designs in Canva. - Modify them with feedback from our team.
Marketing Tactic Implementation for Practice PPE Exams
The main goal for the project is to select and implement a marketing tactic from this webinar https://streamyard.com/watch/arc437fp4pRS to increase brand awareness and attract more aspiring engineers to use Practice PPE Exams' courses and expert advice. This will involve several different steps for the students, including: - Watching the provided webinar to understand the different marketing tactics discussed. - Analyzing the current marketing strategies and target audience of Practice PPE Exams. - Selecting a suitable marketing tactic from the webinar that aligns with the company's goals and audience. - Developing a plan to implement the chosen marketing tactic within the company's budget and resources. - Executing the marketing tactic and monitoring its impact on brand awareness and customer acquisition.
Law and Ethics E-Learning Course Material Review
The main goal for the project is to review a specific step in our law and ethics course offered by Practice PPE Exams and provide advice on how to teach the e-learning material better to our clients (aspiring engineers). This will involve understanding the current e-learning material and identifying areas for improvement to enhance the learning experience for aspiring engineers.
Compensation Review for Practice PPE Exams
The main goal for the project is to review the compensation for 2 staff and 10 consultants at Practice PPE Exams and advise on what is reasonable and interesting for proper compensation and strong employee retention. This will involve several different steps for the students, including: - Analyzing the current compensation packages for staff and consultants. - Researching industry standards and best practices for compensation in the engineering education sector. - Developing a proposal for revised compensation packages that align with the company's goals and budget. - Presenting the proposal to the company's management for approval and implementation.
Course Redesign Project - Graphic design
The main goal for the project is to review all images for one course for Practice PPE Exams using graphic design skills (and, if desired, some AI-generated images) to make the sales page and course more engaging. This will involve several different steps for the learners, including: - Analyzing the current sales page and course and identifying areas for improvement. - Utilizing graphic design skills to create visually appealing and professional-looking sales pages. - (optional) Incorporating AI-generated images to enhance the overall design and user experience. - Testing the redesigned sales page and course for usability and effectiveness.
Value Stream Mapping for Practice PPE Exams
The main goal for the project is to conduct Value Stream Mapping (research, analysis, insights, and recommendations) related to the courses offered by Practice PPE Exams, which help aspiring engineers get licensed. This will involve several different steps for the learners, including: - Understanding the current process of course delivery and licensing support. - Analyzing the existing data on the success rates of aspiring engineers using the courses. - Identifying areas of improvement in the value stream for the courses. - Developing recommendations for streamlining the licensing process and improving the quality of courses.
Customer Experience (CX) Journey Design for Practice PPE Exams Education Courses
The main goal for the project is to create a seamless and user-friendly customer experience journey for aspiring engineers who are purchasing and using Practice PPE Exams education courses. This includes understanding the needs and pain points of the customers, and designing a journey that enhances their confidence and streamlines the licensing process. This will involve several different steps for the students, including: - Conducting interviews or surveys with aspiring engineers to understand their current experience and pain points in purchasing and using education courses. - Analyzing the existing customer journey and identifying areas for improvement. - Designing a new customer experience journey that simplifies the purchase process and provides ongoing support for the use of education courses. - Collaborating with the Practice PPE Exams team to ensure the new CX journey aligns with their goals and values. - Testing the new CX journey with a sample group of aspiring engineers and gathering feedback for further improvements.
AI Tools for the Engineering Licensing Process in Canada
The main goal for the project is to build AI tools to assist aspiring engineers with the licensing process in Canada. The tools should streamline and simplify the licensing process, making it more efficient for engineers. This will involve several different steps for the learners, including: - Understanding the current licensing process for engineers in Canada. - Analyzing the pain points and inefficiencies in the current process. - Developing AI tools that can automate and optimize the licensing process for engineers. - Testing the AI tools with real engineering licensing cases and making improvements based on feedback. - Ensuring that the AI tools comply with all relevant regulations and standards in Canada.