Blog & YouTube Content Creator for BetterTable.ca

YOUR MISSION You will be in charge of the communication on the BetterTable Blog and YouTube Channel. >> Skills you'll develop: Video editing and content creation Copywriting / blogging Canva YouTube channel management >> Tools you'll use: Project management tools: Google Sheets/Doc/Drive, Google Meet, Databox, Upbase

Data Analysis for a food sustainability consulting company

>> Objectives of the project: List top 5 recommendations Rethink2gether can implement to improve SEO / web traffic List top 5 recommendations Rethink2gether can implement to generate more leads Suggest targets for top KPIs >> Skills you'll develop: Data Analysis Business Insights Applying tools to improve the company >> Tools you'll use: Project management tools: Databox, Google Analytics, Google Sheets/Doc/Drive, Asana, Slack, Zoom

Research & Grant writing to boost sustainability in tourism & hospitality

>> Objectives of the project: Analyze available grants for BC hospitality and tourism businesses to be more sustainable List top 3 grants BetterTable.ca should apply for and why Apply for 1 grant to boost sustainability to hospitality and tourism management decisions >> Skills you'll develop: Conducting research Writing Grants Applying appropriate tools and frameworks to solve problems in the areas of leadership, finance and sustainability >> Tools you'll use: Project management tools: Google Sheets/Doc/Drive, Upbase, Google Meet

Social Media Marketing for a food sustainability consultancy

This project is best suited when it is possible to do 3 x 80 hours (project in 3 steps) >> Objectives of the project: STEP 1: Publish 8 blog articles in Wordpress targeted to the hospitality industry STEP 2: Create social media content for the next 3 months (photo, video, text) STEP 3: Automate social media posting, track KPIs to analyze performance, suggest ways to improve strategy >> Skills you'll develop: Social Media Management, Content Marketing, Copywriting, Graphic Design, Creative Thinking, Automation, Startup >> Tools you'll use: Social media tools: LinkedIn, Instagram, YouTube, Medium, Wordpress (blog) Automation tools: Canva, Hellowoofy, Facebook Business Manager Project management tools: Google Sheets/Doc/Drive, Asana, Slack, Zoom

Data Intelligence & Business Development for a food sustainability consultancy

>> Objectives of the project: Gather data about hotels and prospects in the BC hospitality industry >> Nature of the work to complete: Get familiar with 2 tools used to gather data (e.g. LinkedIn Sales Navigator, HubSpot) Collect data about 20 sustainable hotels (sustainability certifications - are they Green Key certified? - , sustainability actions - do they donate surplus food? - , news - any new project happening?) Collecting data about 60 prospects working in those hotels (job title, contact details, goals and challenges) Provide a list of top 5 most promising leads to contact >> Skills you'll develop: Data Intelligence, Business Development, Sustainability, Business Strategy >> Tools you'll use: Google Sheets/Doc/Drive, HubSpot, LinkedIn Sales Navigator, Zoom

Google Analytics for a food sustainability consultancy

>> Objectives of the project: Be able to track clicks on buttons in Google Analytics Improve the Google Analytics dashboard with the most relevant KPIs >> Nature of the work to complete: Search how to use Google Tag Manager to enable the tracking of clicks on buttons on Rethink2gether's website Implement the Google Tags to track clicks on buttons in Google Analytics Identify and list 10 top KPIs to track in Google Analytics Analyze the differences between Google Analytics and Google Search Console List 3 reasons why Rethink2gether should use Google Search Console on top of Google Analytics >> Skills you'll develop: Data Analysis, Marketing skills, Logical thinking, Business Development >> Tools you'll use: Google Sheets/Doc/Drive, Google Analytics, Google Search Console, Google Tag Manager, Zoom

Market Research for a food sustainability consultancy

>> Objectives of the project: Conduct a primary market research targeted to Canadian hotels Enhance the quality of the decision making of Rethink2gether marketing activities to help the hospitality industry reduce food costs >> Nature of the work to complete: Identify and list 10 best practices to conduct a primary market research that will be included in a business plan (Futurpreneur template) Suggest a survey in 7 questions that will help Rethink2gether understand how hotels currently reduce food costs Identify a list of min 100 contacts working in the hotel industry in Canada, using LinkedIn Sales Navigator - Industry: Hospitality - Location: Canada - Job title: #1: General Manager ; #2: Director of Food & Beverage / Director of Operations ; #3: Executive Chef / Head Chef Identify the email and/or phone with tools like Voila Norbert Send survey by email to get feedbacks Also possible: conduct interviews (telephone or face-to-face) Analyze survey data and provide strategic recommendations for business development >> Expected deliverables: 20 feedbacks from hotel professionals: General Manager ; Director of Food & Beverage / Director of Operations ; Executive Chef 1 document analyzing the market research conducted with key insights >> Skills you'll develop: Market Research, Business Development, SWOT, Business Strategy >> Tools you'll use: Google Sheets/Doc/Drive, Typeform, Zoom

Develop an outreach strategy for a food sustainability consultancy

Goal: develop a sales & marketing strategy to develop our new training for commercial kitchens to prevent food waste and improve their bottom line The primary project requirements include: Gathering and analyzing competitors' data Analyzing outreach strategies of companies reaching out to our target: hotel chains and full-service restaurants Suggest strategies to maximize our impact as a social entreprise Develop a 3 pages document with a Sales and Marketing Strategy - to be integrated in a business plan >> Skills you'll develop: Sales and Marketing Strategy, Business Plan, Data Analysis, Competitive Analysis >> Tools you'll use: Google Sheets/Doc/Drive, Ubersuggest

Funding manager & Media. coordinator for a food sustainability consultancy

Goal: Support us to access fundings and grants that will fit our company. The primary project requirements include: Make the bridge between us and foundations, subventions, government funding. Make a list of private or public fundings/grants/programs (e.g. different funding programs at AAFC) that will fit our company to benefit from financial support. Pre-fill application forms for these applications once we validate together that we are eligible for these. Create articles, newsletters, press kits about Rethink2gether. >> Skills you'll develop Fundraising, writing press articles, analytical skills >> Tools you'll use Google Sheets/Doc/Drive, Canva

Social Media Content Coordinator for a food sustainability consultancy

Goals: Support us to strengthen the community that follows us & to makes more connections with changemakers to have more impact. The primary project requirements include: Create engaging content for our social media channels (creation of images using Canva, writing of engaging messages with relevant hashtags, using keywords identified). Integrate keyword research + SEO strategy into copywriting. Create & Manage a Social Media Calendar to drive maximum traffic to our website. Implement the automation of social media posts using Hellowoofy . Sort through our folder of photos and create an organized database with interesting photos for our future social media messages. Identify influencers on social media and reach out to them to suggest a collaboration. >> Skills you'll develop: Content Marketing, SEO, Copywriting, Social Media, Graphic Design >> Tools you'll use: Google Sheets/Doc/Drive, Canva, Squarespace, HubSpot, LinkedIn, Instagram, Hellowoofy

Online Marketing & SEO Coordinator for a food sustainability consultancy

Goal: Increase traffic and improve our SEO ranking to generate online leads. The primary project requirements include: Analyzing keywords related to our industry with the tools Ubersuggest and SEMrush (keywords that people are searching). List the 10 top-keywords to use to Rank high on Google on being the top-ranked result for the keyword defined. Analyze where our competitors are listed, using Ubersuggest and Rankwatch + list the top 5 websites where we could be listed as well. Suggest strategies to reduce our website’s Load Time (e.g. eliminate render-blocking resources, remove unused JavaScript, images that are appropriately sized). Add Rethink2gether on business listing: Bing , Yahoo , Yellow Pages , Yelp ThreeBestRated > 3 best rated of anything Alignable , Cylex-Canada , Findglocal , Find-open , Sourcetool >> Skills you'll develop: Digital Marketing, SEO, competitors analysis >> Tools you'll use: Google Sheets/Doc/Drive, Ubersuggest, SEM Rush, Squarespace, HubSpot

SEO and Social Media Strategy for a sustainability consulting company

Number of individual students required: 2 teams of 3 students Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as System.IO + Hubspot + Ubbersugest + Wappaly + google analytics + Squarespace Have support to improve our current landing pages We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Being the top-ranked result for the keyword: Zero Food Waste Consulting, Food waste measurement, Food surplus strategy, etc. At least 50 feedbacks from our target on our online survey: https://food.rethink2gether.com/quiz-consumer Increase the number of visitors who clicks on pricing: https://www.rethink2gether.com/pricing This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.